So, you've created a campaign with Viral Loops and now you are ready to go live! But how long should you run your campaign for?

Well, depending on the type of the program you have selected, here's what we suggest for you:

Referral and Ambassador Programs

Referral campaigns and Ambassador Programs are long-term campaigns by design. It’s a marketing channel that can get you new customers on an ongoing basis. 

Dropbox’s referral program has existed since the early days of the company and is still one of their main customer acquisition channels.

The Milestone Referral, inspired by Harry’s

Viral Giveaways

Companies run viral giveaways for two reasons mainly:

  • Grow their audience and specifically their email list
  • Engage their existing and potential customers and transform to their marketers

A giveaway should last between 2-4 weeks depending on the scale of the campaign as well as the rewards. Ideally, a brand should run giveaways and contests once every two months — that is around 6 a year.

Templates you can use for this kind of campaigns:

Prelaunch Campaigns

Startups and new companies run pre-launch campaigns to get traction and gather potential customers before they launch.

Well-established brands and eCommerce stores, take advantage of prelaunch campaigns for creating buzz about new and upcoming products.

We recommend to run your prelaunch campaigns for at least 2 months—ideally more than that. For example, the commission-free stock trading app, Robinhood, had one million users before it was even created by running a prelaunch campaign for more than 1 year.

This timeframe you will give you the advantage of gathering a lot of users and potential buyers, so you can generate sales and actual users the first day of your launch. On top of that, you can get feedback from the people who signed up and also involve them in building your product or service

Templates you can use for this kind of campaigns:

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