How to Automate SMS Delivery with Mobile Message via Zapier

Overview
With Mobile Message and Viral Loops now integrated via Zapier, you can easily send automated SMS messages when specific events happen in your Viral Loops campaign—like when a participant joins, completes a milestone, or makes a successful referral.

This guide walks you through setting up this integration using Zapier.

What You’ll Need

A Viral Loops account with an active campaign
A Mobile Message account
A Zapier account
Access to your Viral Loops campaign’s API key ( available on the Growing plan and above)

Step-by-Step Instructions

1. Log into Zapier

Go to your Zapier dashboard and click “Create Zap”.

2. Set Viral Loops as Your Trigger App

App: Viral Loops
Trigger Event: Choose the event you want to trigger the SMS (e.g., New Participant, Milestone Reached, or Referral Completed)
Connect your Viral Loops account: You’ll be asked for your API key. You can find it in your campaign settings under “Integrations” → “Zapier”.

3. Set Mobile Message as Your Action App

App: Mobile Message
Action Event: Send SMS
Connect your Mobile Message account using your API credentials
Set up action:
- Recipient Number: Use the participant’s phone number from the Viral Loops data( you can easily capture it through the form widget)
- Message Content: Customize the message, e.g.:
  “Hey {{first_name}}, thanks for joining our referral program! Share your unique link and earn amazing rewards. 🚀”

4. Test Your Zap

Send a test message to ensure the integration is working properly.

5. Turn Your Zap On

Once you're happy with the setup, turn your Zap ON. You’re now ready to automatically send SMS messages via Mobile Message based on your Viral Loops campaign activity.