Starting on May 23rd 2018, invite emails are no longer sent from Viral Loops but each participant can email their friends directly from their personal email client.
Currently, when participants are joining your campaign they can share their unique link on social media or invite their friends directly by typing their friend’s email address in the campaign widget (Popup, Form Widget, etc.) and sending them an invite email.
Invite emails have traditionally been getting sent from Viral Loops on behalf of the participant.
From now on, when participants are clicking the email sharing button to invite their friends, their email client will open with a pre-filled text that they can edit and send to their friends.
As the campaign creator you are able to pre-fill the subject and body of this message by editing the email sharing option. You can do that by customizing your campaign widget (Popup, Form Widget, In-app Referral widget) from your campaign wizard.
This change comes with a handful of benefits for you, your campaign participants and their invited friends.
Firstly, the email is sent directly from the participant to their friends which means it is more likely the invitee to open it and check out their friend’s suggestion to join your campaign.
Also, since participants are using their email client to send this email it makes it easier for them to retrieve their friends’ email addresses which means they are more likely to invite more people.
These both will result in more referrals for each participant and a greater referral factor for your campaign. Win-win.
If you create your campaign after May 23rd 2018, your campaign will use the new system by default and there's nothing you need to do. To verify, just edit the Viral Loops Popup, Form Widget or In-app Referral widget from your Campaign Wizard and you will see the option to edit the email sharing option.
If you created your campaign before May 23rd 2018, your campaign will be migrated to the new system. The subject and body of your existing invite emails will become the default text of the new invite emails with the addition of the participant's share link.
So, for example, the invite email for The Red Stapler will become:
*|REFERRERFNAME|* signed-up to this giveaway for The Red Stapler and thinks you might also be interested. Click the button to accept the invitation and then invite your friends to earn prizes as they sign-up. What are you waiting for? *|SHARELINK|*
After the migration you will be able to edit these texts yourself by editing the sharing options in your Campaign Wizard.
If you have any questions or concerns about this change, just let us know! 😊
Note: this article does not apply on the email sharing (invite) option, available in the Shopify widget. This email is not editable.