The Milestone is one of our most successful templates which can help you achieve a high k-factor! This is due to the gamification logic of the template that motivates people to join and keep on referring their friends, as well as the versatility it can offer. It is a great choice for running a pre-launch or a giveaway campaign for your Shopify store.
First, let me give you some more information about this awesome template…
Important: This implementation will only reward participants for referring new sign-ups and it cannot reward participants that perform purchases. If you wish to incentivize referrals to increase your sales you should use the Shopify template which includes the milestone concept.
How this campaign works:
Participants have to invite an X number of friends to get to the first milestone and win the corresponding reward.
Then, they have to invite another X number of friends to get to the next milestone, and so on until they reach the final milestone and the ultimate reward.
Benefits:
People are not used to this kind of campaign, so Milestone referral campaigns have up to 5x better performance than regular pre-launch campaigns or giveaways.
You can combine several prizes and gamify the experience (you can always choose to have only coupon-based rewards, but use a more creative marketing perspective to incentivize people to invite their friends).
The rewards:
As far as the rewards for each milestone are concerned, you can choose anything of value for your target audience. If you need help choosing rewards, take a look here.
Now that you know how it works, you can proceed with the installation on your Shopify store.
Here's a short video, in order to learn how to do that 👇👇👇
If you want to run a campaign that rewards new email subscriptions and purchases, then make sure you check our video tutorial for our new "Viral Loops for Shopify" Story that is specifically created for Shopify stores.
Did this article help you? Let us know! 🙂