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How to get started with Viral Loops
๐Ÿ’œ Find which template to use
๐Ÿ’œ Find which template to use

Start by picking your ideal referral template.

Fivos Stergiannis avatar
Written by Fivos Stergiannis
Updated over a week ago

Our powerful technology lets you run referral programs, viral giveaways and pre-launch campaigns on a single platform.

Our templates are inspired by perfect referral programs that successful companies, such as Dropbox, Airbnb, Mailchimp, and Harry's, have run and achieved viral growth.

All our templates include the โ€œrefer/invite a friend" factor. Still, with our "Referral Programs" section, we're referring to the canvas for a campaign creation that aims to customer acquisition and Customer Acquisition Costs decrease and itโ€™s supposed to last longer on your site than a competition or a pre-launch campaign.

โ— Caution:

  1. Before selecting your template, make sure itโ€™s supported by your platform. The following article will make your life much easier: How to find out if a template works on your platform

  2. Also, you should check which extra features are available per template:

Referral Campaigns:



Our Referral Templates


๐Ÿ’ The Milestone Referral

Inspired by Harryโ€™s and the Hustle

You might have heard how Harryโ€™s gathered 100,000 emails in one week pre-launch: They created a referral pre-launch program where a single referrer could invite up to 50 friends in order to unlock different prizes, as they refer more friends and reach milestones.

This adds a gamification concept to the referral program that seems to work pretty well with millennials.

With this template, the rewards could be anything that you already sell in case of an e-shop or any other kind of swag, like the Hustle did; or even just a title, such as official ambassador or superfan of your product/company.


๐Ÿ’Œ Refer a Friend

Inspired by Dropbox

We all know what Dropbox is doing with their referral program: When an invitee signs up, both the referrer and the invitee will get 500MB of free space in Dropbox. You could now set a referral program that tracks sign ups and just pick a different reward (Internal currency, e.g. credits that can be translated even to physical rewards, later).


๐Ÿ›๏ธ Viral Loops for Shopify

With our app, created exclusively for Shopify stores, you can set up a campaign simply by completing only 4 steps! The app allows you to integrate seamlessly with your Shopify store and start a referral campaign that can reward new email subscriptions and purchases.

Different tiers of rewards are also supported here for the email subscriptions, the same way as in the Milestone template. As for the purchase rewarding, we follow the same logic as in the e-Commerce Referral template (read more below).


๐Ÿ‘› The e-Commerce Referral

โ€‹Note: Please be noted that our e-Commerce template has been discontinued.


๐Ÿช Online to Offline

Inspired by Live True London

You can use one of our referral programs even if you donโ€™t sell online. This is similar to the e-commerce referral program, but with extra settings for your offline store.


๐Ÿ™Œ The Altruistic Referral

Inspired by Airbnb

Another simple template to track conversion and give rewards based on that, if you want to track conversion on your custom built website.


Our Giveaways


๐Ÿ’ฌ Facebook Messenger Giveaway

ManyChat Pro account required

Our Messenger Giveaway template allows you to run a viral giveaway entirely through Facebook Messenger. ๐Ÿ—ฏ๏ธ

Why is Messenger marketing awesome:ย 

  • 80-90% Open Rates and 30-50% Click through rates (much higher than email marketing)

  • Instant data collection with a click through Facebook (meaning higher conversions)

  • Real-time interaction and automated sales (people use Messenger all day long)

  • The possibility of automated ads with all the tools offered by Facebook (custom audiences, look-alikes etc.)

A case study from one of our first clients:

  • 35,000 subscribers in just 20 days

  • 49% of them came from invites


๐ŸŽฒ The Tempting Giveaway

Inspired by Mailchimp

Here the winners will be picked up randomly, since this is a sweepstake.

Of course, the more successful referrals a participant has, the more chances they have to be the winner, but in this template, one can be the winner even with just one entry.


๐Ÿ… The Leaderboard Giveaway

Inspired by Jet

The biggest difference compared to the Tempting Giveaway is that in The Leaderboard Giveaway the winners will be the ones who have brought the most successful referrals compared to the rest of the participants (so, this is a ranking concept).


Our pre-launch campaign


๐Ÿ†• The Start-up Pre-launch

Inspired by Robinhood

With this template, we could help you find early adopters that will become the first customers right after you launch and could help you a lot with their valuable feedback since day one!

๐Ÿš€ Don't forget to consult our comprehensive referral marketing guide for battle-tested tips and tricks that will maximize your campaign's success regardless of template!


I guess that now, you know everything you need to know in order to start your campaign. As a team, we can only perceive our product as a success when our users get the amount of leads they deserve.

Make sure to pick a template that suits your needs and is compatible with your platform. We suggest you be super careful with your copywriting (it can have a huge impact on your campaignโ€™s performance) and use creatives that will stick to the eye.
โ€‹You can read more on how to ensure your campaign's success, here.

๐ŸŽฏ Regardless of the template you've chosen, make sure to check out our guide on how to become viral:

We are here to answer all of your questions ASAP, so donโ€™t hesitate to ask.

Cheers! ๐Ÿ˜Š

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