Our Messenger Giveaway template comes with a pre-set Comment-to-message Growth tool to use during your campaign's Pre-launch period.
> If you want to learn more about the Comment-to-message Growth tool, click here.
Allowing people to know about your viral giveaway prior to the actual launch, will give you a head start in gathering leads, but most importantly it will make an impact on the opening day of your Messenger referral campaign.
And we have the case studies to prove it!
Now, here's how this works!
You can find the Growth tool in Manychat and you can customize it according to your needs.
Pre-launch flow using the Comment-to-message Growth tool [VL Pre-launch Comment-to-message Facebook Post]
The Comment-to-message Growth tool can be used both for the pre-launch and launch periods.
If, however, you decide that you'd like have only one Facebook Post about the giveaway, it would be better to use the Growth tool for the launch.
The main concept here is to use this post to attract people's attention for the upcoming giveaway and give them a reason to comment on it. The easiest way to do that is by asking them a question!
You need to make the necessary changes to the copies of the Auto-response and the Opt-in messages inside Manychat's Growth tools menu.
Don't forget to mention the giveaway's launch date in the Auto-response.
[ Opt-in actions]
Then, you need to create a post in your Facebook Page and go to the Growth tool to connect it here:
The copy of your Facebook post should include:
The announcement of the date your giveaway campaign will start.
A prompt so users are incentivized to comment on the Facebook post so they can receive a message in their Messenger inbox (this should be explicitly explained on the post). This way, you can subscribe them to your bot before the giveaway even begins, so they can get notified first when the campaign goes live.
Explain that the more people they invite, the more their chances to win.
Ask them to comment the answer to a question or complete a phrase mentioned on the post.
"Roses are red, violets are..?” (so people can comment “BLUE”)
The copy of your Facebook post should NOT include:
Prompts such as “Comment below”, “Tag a friend”, “Like this post” , etc.
*It's important to refrain from using prompts like the ones mentioned in the above section, as it will have a negative impact on the reach of your post according to Facebook policy (that basically means that less eyeballs will see your post).
**In case you are willing to boost/promote your post to a larger audience using Facebook ads, we suggest triple-checking your ad copy and making sure you don’t violate any Facebook advertising policy or rule from the above mentioned.
You can now Publish the Facebook post and activate the Growth tool!
You'll notice that, in order to activate the Growth tool, you need to confirm that in your Post's copy you have explicitly stated that commentators will receive a message via Messenger. You can learn more about this Facebook's policy here.
You need to edit your Welcome Message in Manychat so anyone who interacts with your page organically, gets a message about the upcoming giveaway.
On the day of the launch you need to create a broadcast to all your pre-launch subscribers to let them know the giveaway is live. You can use the "pre-launch subscribers" tag.
3. Send a separate broadcast to your other Manychat subscribers who are not yet aware of the upcoming giveaway.
Driving traffic to your bot prior to the Giveaway's launch is really important.
Here are some additional suggestions on how to do that!
Widget on Website
You can also add a Growth Tool on your website (slide-in, page take-over etc.) to drive traffic from your website into Manychat and inform them about the campaign.
Then, activate the widget on Manychat and you're good to go!
Instagram Story Ad
You can also have an Instagram Story Ad with a swipe-up informing your followers about the giveaway.
All you need to do is create a Ref-URL Growth tool in Manychat and add the link to the swipe-up on Instagram.
The link of the swipe up, will be something like this: https://m.me/manychataccount?ref=w6032546
Here's a copy suggestion:
HUGE giveaway launching next week! Do you want to win discounts & [insert your brand here] goodies?
Swipe-up to find out more!
Good luck! :)
Does this article help? Let us know!