Why is it necessary to have an ads.txt file?

The ads.txt file is basically a list of advertising service suppliers.
Having it available on your site means supporting the IAB initiative aimed at increasing the transparency of publishing activities and discouraging the use of unauthorized or fraudulent sales platforms.

Ads.txt is a recognized standard in online advertising. By now, all the main platforms insert domains without this file in their blacklist and consider the presence of this essential file in order to deliver advertising.

Without correctly implementing your ads.txt file, not only is your site not considered trustworthy, it is excluded from monetization opportunities from all participating platforms in the initiative, resulting in a huge reduction in earnings.

In order for us to support the IAB initiative in a concrete way, we have decided to admit only sites that have implemented ads.txt into our network.

Furthermore, to facilitate file maintenance and ensure continuous monetization, we have created a system that allows you to keep everything easily up to date; whenever the ads.txt file for our services is modified, reminders are sent via email and in the app to download the latest version available in your Dashboard.