Glossary

Format

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Activation

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Activation Rate

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Ad or Content Unit Request

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Clicks

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Complete View

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CPM and eCPM

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CTR

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Fallback or Passback

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Ad Unit or Content Unit?

Differences bewteen our formats, Ad only or Stream.

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Fill rate

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Impression

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RTB and Open Market

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VAST

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View

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VTR

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