Both passes are designed for C-level professionals with different areas of expertise. They both include everything in the standard Attendee Pass (access to exhibition halls, conferences, networking via the VivaTech app, and priority entry), with exclusive programs tailored to each field:
Marketing Leader Pass (CMO) - Designed for marketing executives (CMO, VP Marketing, Chief Brand Officer...). It includes access to the CMO Summit (C-level conferences focused on marketing), a guided thematic journey for CMOs, and the CMO Lounge, a private networking space sponsored by LinkedIn.
Tech Leader Pass (CTO/CIO/CDO) - Designed for tech executives (CTO, CIO, CDO, Head of Innovation...). It includes access to the Tech Leaders Summit (C-level conferences focused on innovation and digital transformation), a guided thematic journey for Tech Leaders, and a dedicated lounge for peer-to-peer tech networking.