Explore Report Templates: Faster Insights, Smarter Reporting!
Building high-quality reports shouldn’t require starting from scratch every time.
With the introduction of Explore Report Templates in our Media Seller Experience, Media Owners now have a faster, more intuitive way to generate meaningful insights without sacrificing flexibility or control.
A Smarter Starting Point for Every Report
Explore Templates are designed to streamline report creation by offering pre-configured frameworks tailored to common analytical needs.
Instead of manually selecting sorts, measures, column types, and time periods, users can start with a template that’s already optimized for a specific outcome.
Whether you're identifying new revenue opportunities or analyzing advertiser behavior, Explore Templates help you get there faster.
What Are Explore Templates?
Explore Templates are ready-to-use report setups that include:
Predefined layouts
Selected measures and metrics
Sorting and ranking logic
Relevant time periods
Each template is built around our most commonly run reports within Explore:
Zero Share: Identify advertisers investing with competitors but not with your properties.
Advertiser Media Mix: Understand how advertisers allocate spend across media types.
Advertiser Trend: Track spend over time and identify growth or decline.
Advertiser Share: Evaluate how advertiser budgets are distributed across competing properties.
TV / CTV Schedule: Export detailed TV and streaming schedules with placement-level insights.
These standardized workflows ensure users can quickly access high-value insights without needing to build reports from scratch.
How to Use Explore Templates
Step 1
Click Explore, located on the left-side menu, then choose Create New Report.
Step 2: Select a Template
On the Profile Tab, select your report from a set of visually presented template cards.
Each template card includes:
Report Name
A short, outcome-focused description
An icon for quick recognition
Templates are only shown when creating new reports, ensuring existing reports remain unchanged.
Step 3: Review Template Details
Once you select a template, you’ll enter the Template Details View, where you can preview and apply the template.
What You’ll See
Template description and purpose
Layout preview
Default report settings (Sorts, Measures, Time period)
Step 4: Chose a Template Action
Option A: Run
Generates the report immediately using the template defaults.
The Run option is available only when required profile criteria are met.
Option B: Configure
Apply the template’s defaults and customize further.
In the Layout Tab, you can adjust your sorts, add additional measures, and refine your ranking.
You can also refine your time period in the Time Periods Tab.
This dual approach of Run and Configure allows you to tailor the report to your exact needs and gives you the best of both worlds: speed and flexibility.
Template Behavior and Requirements
Run Availability (Gating)
Some templates (e.g., Media Mix and Trend) require specific profile selections before you can run them.
If requirements are not met:
The Run button will not be available
You will see guidance on what to add to your profile
Examples of required profile elements:
My Accounts
Prospects
Categories
Competitive Properties
Availability Indicators
Templates that require additional data or selections may appear greyed out or non-clickable.
Hover over the Info icon on the greyed-out template to show an explanation on the elements needed to unlock the template.
This ensures reports are always relevant, accurate, and performant.
Seamless Report Validation
To keep reports organized, users are prompted to name their report before running it if it’s still labeled “Untitled Report.”
This simple step helps ensure clarity and consistency across saved reports.
Template Definitions & Configurations
Zero Share
Identify advertisers that are investing with competiting media properties but not with your media properties.
Template Configuration
Column Type: Zero Share
Sorts:
Parent
Advertiser
Measures:
Dollars
Time period:
Calendar → Dynamic → Current YTD By Month
Ranking/Cutoff:
Type: All
Ranked using the Total column with Dollars
Requirements
Requires a Profile that includes both:
My Properties
Competitive Properties
Advertiser Media Mix
Understand how advertisers allocate spend across different media types to help identify budget focus.
Template Configuration
Column Type: Media
Sorts:
Advertiser
Measures:
Dollars
% Across
Time period:
Calendar → Dynamic → Last → 6 Months By Month
Total column:
First
Ranking/Cutoff:
Type: All
Ranked using the Total column with Dollars
Requirements
Run is available only when the selected profile includes at least one of:
My Accounts
Prospects
Categories
Competitive Properties
If none of these requirements are included, the template details will show Configure only, with a note explaining that a more specific profile is required to enable Run, or that you can configure the template further before running.
Advertiser Share
Evaluate how advertiser spend is distributed across competing properties to understand where advertisers are committing their budgets.
Template Configuration
Column Type: Media Brand
Sorts:
Advertiser
Measures:
Dollars
% Across
Time period:
Calendar – Previous Quarter
Total column:
First
Ranking/Cutoff:
Type: All
Ranked using the Total column with Dollars
Requirements
If the selected profile includes competitive properties, both Configure and Run are shown.
If the selected profile does not include competitive properties, only Configure is available. A note explains that a profile with competitive properties is required to enable Run or that you should configure and select properties in the Media/Markets tab before running.
Advertiser Trend
Track advertiser investment over time and identify growth/decline patterns.
Template Configuration
Column/Type: Time Period
Sorts:
Advertiser
Measures:
Dollars
Time period:
Calendar → Dynamic → Last → 6 Months By Month
Total column:
Last
Ranking/Cutoff:
Type: All
Ranked using the Total column with Dollars
Requirements:
Run is available only when the selected profile includes at least one of:
My Accounts
Prospects
Categories
Competitive Properties
If none of these requirements are included, Template Details shows Configure only, with a note explaining that a more specific profile is required to enable Run or that you can configure further before running.
TV / CTV Schedule
Provide a granular schedule view of TV and/or CTV spots, including placement details.
Template Configuration
Column/Type:
TV/CTV Schedule (displayed as TV, CTV, or TV/CTV depending on access)
Sorts (in order):
Property
Date
Time
Advertiser
Length
Pod Position
Pod Placement
Program
Program Type
Measures:
Dollars
Requirements
Available to Media Sellers with access to at least one TV Media type and/or Live Streaming Sports.
This template only includes the Configure button.
You will see a note to select specific TV/CTV properties and programs before running the report for best performance and relevance.
If you have any questions, you can reach out to your dedicated Client Success Manager or contact our Support Team at customersupport@mediaradar.com.