Using VideoAmp TV Ratings in 360 Explore

MediaRadar has partnered with VideoAmp to provide TV audience ratings within MediaRadar 360, allowing you to analyze advertising activity alongside audience measurement data.
​

VideoAmp ratings help you evaluate TV advertising performance, understand audience reach, and analyze advertising investments across national and local television.
​

VideoAmp will replace Nielsen as MediaRadar's TV ratings provider beginning January 1, 2027.
​

VideoAmp provides both Commercial and Program Average TV ratings across national and local television.
​

Ratings are available for the following TV media types:

VideoAmp offers two ratings types, each with different viewing streams.

These viewing streams allow you to analyze audience ratings based on when television content was viewed, including live viewing and viewing that occurred within a specified number of days after the original broadcast.
​

Please Note: Syndicated ratings and Average Quarter Hour (AQH) ratings are not currently available through VideoAmp.
​

VideoAmp supports the same ratings metrics currently available within MediaRadar 360, including:

These metrics can be incorporated into Explore reports to analyze audience performance alongside advertising activity and estimated expenditures.
​

VideoAmp provides audience ratings across adult and under-18 demographics, including general-market, Hispanic, and African-American audiences.
​

Most demographic options are similar to those previously available through Nielsen, with a few important differences.

VideoAmp's under-18 age groupings differ from those previously available through Nielsen, so certain demographic selections may not have a direct equivalent.
​

When creating an Explore report, available demographic selections are displayed together, allowing you to include multiple audience groups within a single report.
​

VideoAmp ratings use the same general reporting functionality as existing TV ratings reports in MediaRadar 360.
​

To create a report:

Click Explore, located in the left-side menu, then choose Create New Report.

Select a Profile to use (choose to Link a profile, or Populate from a profile), or choose None to run a new report from scratch.
​

​

Add the appropriate TV ratings metrics to your report.

​

Select the demographic audiences you want to analyze.
​

​

Under the Selected Sorts & Measures section located on the right, select VideoAmp as your ratings provider.

Choose your preferred ratings type: Commercial or Program Average.

Select the available Viewing Stream you would like to include in your report.

Select the TV media you want to analyze: Network TV, Spanish Language Network TV, Cable TV, or Spot TV.

Complete any additional report selections, including advertisers, categories, and time period(s).

Run your report to view the results.
​

VideoAmp ratings will appear alongside the other selected reporting dimensions and metrics.
​

​

You can include multiple demographic audiences in a single report, making it easier to evaluate audience performance without creating separate reports for each demographic group.
​

Please Note: VideoAmp ratings are available only to users whose accounts have been enabled for this data. Available media and market coverage may vary based on your account's access.
​

If you currently use Nielsen ratings in Explore, you can create a VideoAmp version of an existing report without rebuilding all of your report selections.
​

To update a report:

Click Explore, located in the left-side menu, then choose View Report Specs.
​

​

Locate the report specs for the existing Nielsen ratings report you want to replicate.

Click on the 3-Dot Action menu located to the right, then choose Clone.

​

Open the cloned report's configuration, go to the Layout Tab, and change the ratings provider from Nielsen to VideoAmp.

Reselect your preferred demographics, ratings metrics, and viewing stream.
​

​
Review the report configuration and run your updated report.
​
​

Important: Changing the ratings provider automatically resets the ratings-specific selections within the report.
​

Other report settings, including selected advertisers, brands, and reporting periods, will remain intact.
​

Because VideoAmp and Nielsen offer different ratings types, streams, and demographic options, some existing Nielsen report configurations may need to be adjusted.
​

No. Nielsen and VideoAmp ratings cannot be combined within a single Explore report.
​

If your account has access to both providers during the transition period, you can create and run separate reports using each provider.
​

Existing Nielsen ratings reports will continue to function through December 31, 2026. Beginning January 1, 2027, Nielsen ratings will no longer be available through MediaRadar.
​

VideoAmp ratings are available beginning January 1, 2024, allowing you to analyze historical audience performance and advertising trends.
​

VideoAmp ratings are published as final data, with the following availability schedule:

VideoAmp may occasionally restate previously delivered ratings data to account for updated or corrected information.
​

When working with VideoAmp ratings, keep the following in mind: