The new Vivvix Home Page is designed to reveal at-a-glance insights into trends occurring at a macro, Industry level and to show trends within your current profile.

With our all new Trends view, you can now view how ad spend is trending at the macro level and compare those trends to patterns in your Profiles.

Getting Started

1) 360⁰ View of Industry Trends - On the Industry Page, you can view aggregate trends at any level of industry, or you can compare the trends of multiple industry-level selections at the same time.

Tool Tips

Looking at the previous quarter, on each of the data points on the line chart trend chart, you can see the value for that data point as well as the name of the entity.

Data Point action - Click on the point within the graph to View Instant Insights.

A pop up appears with bulleted insights, relevant to your search.

Multiple industry group lines can appear in the graph, with ability to view Insights.

Note:

If you are viewing industry trends for an incomplete time period, you will see a dash line as an indicator within the chart. For example: if you are viewing January 1, 2023 - September 21st 2023 activity, the monthly data is not complete yet.

2) Compare Multiple Industries - To compare multiple trends, you can make up to 7 selections to plot in the trend chart above.

3) Drill In- You can also drill in to lower levels of the Industry hierarchy.

4) Date Range Selector - You can select from preset date ranges or apply a custom date range of up to one year.

5) Date Breakout Setting- And you can choose how to break out your date range selection.

6)Filter by Media - You can filter your view by Media Group and/or Media.

7) Filter by Market - You can filter your view by Market.

8) Change Measure - You can change the measure from Dollars to Units.

9) Insights - Dynamic, Industry-level insights are responding to your every click, giving you additional context for use in your analysis.

10) Current Profile View - Selecting Current Profile will change the view from Industry trends to trends for your currently selected competitive set.

By looking at Insights, on the right of the chart, you can view more details to understand your Current Profile Category Change Drivers Story. This will give you even more insight into what factors are contributing to change in your categories.

Export Insights into Excel

Export icon is available at the top of the right hand page for Excel export.

Drop down arrow available for type: Industry Trend Table, Media Trend Table, + Current Profile Trend Table. I can initiate an export from any page of the home page beta.

Reset Insights

The reset icon is available in the upper right corner of the trend chapter.

If you made selections or had a media filter applied, the reset button will refresh the page back to your default state and remove all those selections that you have made.