New Vivvix Home Page - 360 Media Mix Chapter

We have made a recent enhancement to our Home Page! The new Vivvix 360 Home Page now includes a Media Mix Chapter.

You can now get a 360 degree lens to gain an overview of the media mix, across all industries and categories you care about most! Based on your selections, you can quickly see how different industries and categories compare to each other during key driver periods.

Getting Started

1) Media Group

Media Group is a media conglomerate of channels to gain a broad view for specific industries or categories over time.

Example: TV, Digital, Radio, ect

Get high level insights based on all media groups available for your specific selections.

Media

If you want to understand a media mix view within a specific channel, you can get a granular view of a single selection of a media group.

Example: Cable TV, Network TV, AVOD/OTT, Syndication, Internet Display, Mobile Web, Mobile Video, ect.

2) Date Range Selector - You can select from preset date ranges or apply a custom date range of up to one year.

3)Filter by Media - You can filter your view by Media Group and/or Media.

4) Filter by Market - You can filter your view by Market.

5) Change Measure - You can change the measure from Dollars to Units.

Export Insights into Excel

Export icon is available at the top of the right hand page for Excel export.

Drop down arrow available for type: Industry Trend Table, Media Trend Table, + Current Profile Trend Table. I can initiate an export from any page of the home page beta.

Reset Insights

The reset icon is available in the upper right corner of the media mix chapter.

If you made selections or had a media filter applied, the reset button will refresh the page back to your default state and remove all those selections that you have made.