ACCELERATED INSIGHTS WITH FOCUS AI
Focus AI transforms advertising intelligence data into presentation-ready data stories.
Easy to personalize and instantly published, Focus AI uses a structured analytical workflow to create two different data stories: Change Category Drivers and Sales Scorecards.
Each data story offers a suite of interactive insights neatly packaged within detailed narratives to present an executive summary and set of conclusions.
BECOME A SUBJECT MATTER EXPERT IN A CATEGORY:
CATEGORY CHANGE DRIVERS
Quickly understand the key dynamics affecting the changes within a category or competitive set.
Category Change Drivers gives you a 360º macro perspective of advertiser's core communication goals including budget, share of voice, geography, media mix, seasonality, and messaging. This allows a seller to become a subject matter expert on how a category is performing in a local market.
See exactly how new advertisers and creatives could be affecting the change in your category.
HOW IT WORKS
Start by selecting your preferred category.
Custom-Defined Categories use the advertisers and category(s) within an existing competitive profile.
Vivvix-Defined Categories allows you to manually search a previously defined category in Vivvix and add relevant advertisers.
Profile Filters
Base your data story on your account profiles or select None to create a brand-new data story.
Additional Filters
If using a profile: Choose the media/markets needed for your data story.
If using None: Also select the Advertisers or Categories needed.
Other Settings
Choose your comparison time periods, measures, and how you would like the information to break out within the data story (Parent, Advertiser, Brand, Product).
Access
Choose how you would like to share your data story.
Private: Only You have Access
Share with All Users: All users have Access (who also have access to Vivvix)
Share with Individual Users: Select Users or Teams have Access
Summary
Confirm the parameters for your Data Story are correct.
Give your data story a title at top-left corner of the story.
Click either Save to save your data story, or Publish to access the story instantly.
Then choose View Published Data Story
Your results will provide a story based on the profile/category/advertisers you’ve chosen, focused on the advertiser(s) included in your setup.
COMPARE COMPETITORS INSTANTLY WITH SALES SCORECARD
The Sales Scorecard enables media owners to create a side-by-side comparison of key indicators defining competitor communications strategies – without running multiple reports and pivoting the results on your own!
Sales Scorecard simplifies the workload by offering an immediate competitive snapshot across all paid media. Simply select the media owners you’d like to compare, and the Sales Scorecard will create a concise side-by-side comparison of their KPIs, including ad revenue, share, rank, growth statistics, media mix and more.
HOW IT WORKS
Media Property Filters: Base your scorecard on properties or media owners.
2. Additional Filters: Set your category and media/market parameters.
3. Other Settings
Select a current time period.
You then have the option to compare your current time period to a previous-like time
period (current month vs. previous month), or the same time period year ago (January
2023 vs. January 2022).
Note: If your selections include any month with preliminary data, uncheck the final data
box for more accurate intel.
Choose whether you would like to Include Category Average along with an Other
Summary.
4. Access
Select if you would like to keep this scorecard private or share it with your colleagues.
Private: Only You have Access
Share with All Users: All users have Access (who also have access to Vivvix)
Share with Individual Users: Select Users or Teams have Access
5. Summary
Confirm the parameters for your Sales Scorecard are correct.
Title your Sales Scorecard, then choose either “Save” to save your Sales Scorecard or “Publish” to view the scorecard instantly.
The results of your Sales Scorecard will be instantly published. A side-by-side comparison of media owners chosen comparing their ad revenue, media mix, and ranking compared to one another.
If you have any additional questions, you can reach out to your local Vivvix Client Success Manager. Our support team is also available for assistance via email at support@vivvix.com.