The Watch feature within Vivvix allows for the ability to create a competitive advertiser profile which is used to populate the dashboards found on the main Watch page.
Profiles are typically created for a custom set of specific competitive advertisers/brands. However, you also have the ability to populate the Watch dashboards utilizing a known category in Vivvix.
Populating the Watch dashboards while utilizing a category will provide a competitive view for the top overall advertisers in a category.
TO GET STARTED:
Click on the Hamburger Menu located at the top-right corner of the Vivvix application and choose My Profiles.
Choose Create New Profile, found towards the top right-side.
Navigate to the Categories tab to search for and add the category you would like to utilize for your Category Profile. You can select more than one category, if you choose.
You can select category information at each level of our category classification structure:
Industry Group
Industry
Major
Category
Subcategory
For tips on how to search for a category, please see our Help Center article:
Once you have located the category, click the checkbox located to the left of the category to select.
Click the ADD button at the bottom.
TO AUTO-POPULATE WATCH DASHBOARDS UTILIZING THE CATEGORY:
Click on the Preferences link found towards the top-left of the Profile setup.
Navigate to the Auto-Fill Home Page / Watch Module link.
Select the checkbox at the bottom to Auto-Fill / Intersect Advertisers using Profile Categories.
Click Save, located towards the top-right, to save your profile preferences.
Now click on Watch, found on the left-side menu:
The Watch Dashboards will be populated with the top overall advertisers for the category profile created.
Advertiser Watch - Trend
Advertiser Watch - Media
Advertiser Watch - Property
Category Watch - Media
Category Watch - Property
If you have any additional questions, you can reach out to your local Vivvix Client Success Manager. Our support team is also available for assistance via email at customersupport@mediaradar.com.