So, why is nurturing candidates into becoming applicants so important?

Well, candidates are sometimes actively searching but oftentimes they are passive, yet curious! That is why it is important to target potential candidates and create awareness among them long before they even consider to apply. How to do that? Inbound recruitment marketing is the key to attracting, engaging and converting potential candidates into high-quality applicants. 

So, let’s see how nurturing candidates with the help of recruitment marketing can help you attract high-quality candidates, shall we?