Attribution allows you to control how credit for a particular conversion is given to the marketing channels that led to the action taking place. 

Case: An applicant finds your vacancy by clicking one of your vacancies on a job board. She returns one week later by clicking over from a social network. That same day, she comes back a third time via one of your email campaigns, and a few hours later, she returns again directly and applies.

In the First Interaction attribution model, the first touchpoint—in this case, the job board channel—would receive 100% of the credit for the application. 

In the Last Interaction attribution model, the last touchpoint—in this case, the Direct channel—would receive 100% of the credit for the application.

In the Last Non-Direct Click attribution model, all direct traffic is ignored, and 100% of the credit for the application goes to the last channel that the customer clicked through from before converting—in this case, the Email channel.

In the Linear attribution model, each touchpoint in the conversion path—in this case the Job board, Social Network, Email, and Direct channels—would share equal credit (25% each) for the application.

In the Time Decay attribution model, the touchpoints closest in time to the application or conversion get most of the credit. In this particular case, the Direct and Email channels would receive the most credit because the applicant interacted with them within a few hours of conversion. The Social Network channel would receive less credit than either the Direct or Email channels. Since the job board interaction occurred one week earlier, this channel would receive significantly less credit.

In the Position Based attribution model, 40% credit is assigned to each the first and last interaction, and the remaining 20% credit is distributed evenly to the middle interactions. In this example, the job board and Direct channels would each receive 40% credit, while the Social Network and Email channels would each receive 10% credit. 

The path visitors took from landing page to exit point, starting with the landing page.

A regularly updated website or web page written in an informal or conversational style, run by companies, individuals, or groups.

Visit VONQ’s blog .

A percentage of the visitors who left the site from a certain page. Bounce rate can provide top-level insights about the performance of your content. For example, if you want people to travel on to view a subsequent page on your website, then you can aim to lower your bounce rate.

Collecting, analyzing and reporting aggregate data about which pages a website visitor visits

A percentage of visitors (from all the unique visitors) who went through the whole funnel and applied for a job.

An activity carried out by the user which fulfils the intended web page purpose (product purchase, download, subscription, etc.). In our situation it’s a finished application.

Your conversion rate is the percentage of visitors to your website that complete a desired goal (in our case an application) out of the total number of unique visitors. 

A type of traffic; visits to the site where the user types the URL into the browser address bar or when a visitor uses a bookmark to get to the site, instead of clicking on a link to reach your page

A user’s interaction with an independently tracked element on a page, like clicking a link, button or submitting a form. We check every 10 seconds if the user is still active on the website.

A type of traffic; visits to the site from unpaid (organic) search engine results.
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Paid traffic is any customer that visits your website after you have paid for advertising promotions. For instance Google Ads.

A web-based application with certain functionality. Example: the Job Marketing Platform.

A session is defined as a group of interactions one user takes within a given time frame on your website. For the VONQ platform this time is 1 hour. Meaning whatever a user does on your website (e.g. browses pages, apply) before they leave equals one session. After these 1 hour a new session starts.

The source of traffic; for example, job boards, social media, direct, organic, referral, etc.

A number of unduplicated visitors to the site over the course of a specified time period.
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The total number of visits to a site, from unique or repeated visitors.

Visitors: The number of visitors to your careerpage in the selected period. These are unique visitors (a session lasts 60 minutes)

Applicants: The number of candidates that have applied to a vacancy in the selected period.

Completion rate %: The percentage of visitors that has applied.

Online campaigns: The current number of open VONQ campaigns

Candidate Journey: Which pages on your careerpage did your candidates visit.

Status: the status of your campaign (Ordered / Online / Expired)

Career Page: The page with your vacancy overview
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​Job Pages: The pages that hold the job description and other information regarding your vacancy

Application Forms: The page where your candidates can fill out and send their application

Completion Rate: The percentage of visitors who complete an application