Google Tag Manager is a popular tool from Google that lots of websites are adopting to manage all their trackers. It is easy to install, has an intuitive user interface, team collaboration and supports a large case of user scenarios. Also, it shifts the control of tag implementation to the business. Which in essence means that changes in tag management do not require special changes in the website’s/ATS source code.
Install Google Tag Manager to configure and deploy tags. At a high level, the steps are:
Create an account, or use an existing account, at tagmanager.google.com. (A new container is created by default, and you can create additional containers within each account.)
Install the container in your website or mobile app. For webpages: Add the container snippet as instructed by Tag Manager, and remove any existing tags.
Place VONQ tracking snippets in tags and create triggers for them. So they get activated on the right moment in the candidate journey.
Example tags and triggers of a multi-language website:
If you cannot add the tags and triggers yourself, you can grant the VONQ GTM account permission to help with setting it up for you.