*Click*
You know the sound, but what is the meaning of a single click?
We consider clicks to be a click on a job advertisement link for a campaign, someone clicks on a link, a button or an image associated with a campaign. We register this as a click to the campaign but this does not necessarily mean that this click is automatically also a visitor. We will explain the reasons for this further in this article.
Visitors from outer space
How to identify an actual human visiting your page.
We consider a visitor someone that interacts with a tracked page for one or more actions in one session. An interaction can be a page that is viewed, spent time on a page, or the click of a button.
Why some people do not like cookies
Who does not like freshly baked cookies?
One of the reasons that could influence the number of clicks to be higher than the amount of visitors to a campaign is that people block tracking in general, and because of that block VONQ’s Recruitment Analytics tracking as well.
In this case, we can register the initial click to the campaign page, but we cannot link that click to a visitor on the page.
Robots are taking over the world
Prepare to be assimilated resistance is futile.
Another reason that influences the number of clicks to be higher than the number of visitors to a campaign is bots. Bot traffic is non-human traffic to a website, they are software applications running automated tasks. One of these tasks could be a Google bot indexing the Internet. Bots will only check for the link to work, be registered as a click, but won’t be converted into a visitor.
The bot list (a list that contains information about known bots) continuously gets updated to prevent bad bots influencing the numbers in Recruitment Analytics, but so-called bot traffic still has an influence on the actual number of clicks.
Happy Little Accidents
Applicants finding your job opening directly.
Not everyone goes through the flow of clicking on a campaign link before interacting with a tracked page. When people share links to interesting vacancies with others, those who visit the tracked page never clicked a campaign link. They are visitors, but have not made a *click*.