What are they?
Public demographics allow you to pre-select respondents based on a number of predefined filters such as age, gender or where they shop. Your steer will only be sent to those selected.
This can be useful when targeting groups that aren’t large enough to provide robust results when filtering a standard non-segmented steer.
Here is the full list of Public Demographics:
If required, we can also create bespoke Private Demographics on your behalf. If you need 250 responses from people who buy a particular product or brand please let us know. Responses for conditionally published steers are capped at 250 (dependent on your contract).
The standard conditions e.g. age, gender and retailer conditions can be applied immediately. For Private Demographics, it will need some time to run and build the panel. Please click here for more information.
For further assistance please contact the help desk or use the speech bubble in the bottom right hand corner of this page.