The official VYPR Panel Image Requirements are:
The image format should be in .JPG/.PNG
The image file size should be no bigger than 8Mb (2Mb minimum)
The image dimensions should be no greater than 1920px in size on either axis
Clear images of stand-alone products on plain background should always be preferred for use in steers.The image dimensions should be a minimum of 320px in size on either axis.
The picture above is a high-quality front image of a pot of yogurt without background.
The picture below depicts the same product, sitting between two other varieties from the range, on a beige surface.
In the second image a few details from the front packaging are not clearly visible. These include the flavour, specified in the description, the brand name, and the protein content. Additionally, the background and surrounding objects might be subconsciously distracting.
When using more than one photo within the same steer, you must ensure that the images are consistent:
For example, if for one option you use a product image, out of its packaging, you must ensure that all other options are also product images shown out of packaging. Ideally, all of these would show the same colour background so not to introduce bias. When using product images some clients use a small light-box to take photos of product, always using the same white background and the same coloured plate.
Sometimes actual product photos are neither available or appropriate. If, for example, you are testing products at a concept stage, you may want to use stock images or even lifestyle images. Again, as long as you use consistent images within the steer and challenge yourself on whether any of them may be introducing bias, then this is perfectly OK.
Please ensure that you use royalty free images to protect yourselves and your company.
If you have any questions, please contact the help desk or leave a message by clicking on the speech bubble in the bottom right corner of this page.