What is a Vykert Steer?
A Vykert steer is to capture the strength of feeling on a fifteen-point scale.
On the Top Menu. select Add New.
2. Locate and click on the Create button in the Vykert section.
3. From here you'll enter the steer creation page and you'll be able to add the information required.
Adding your question
If you have the question ready, you can type it in the Displayed Question field on the right. However, as best practice, we recommend you select a question from the drop-down menu and make small edits from there. As shown below:
The question has a limit of 120 Characters.
A Vykert steer will allow you to test ONE option at a time, so if you will need to create separate Vykert steers if you wish to compare.
2. Once the question is ready, upload the picture and add a description/name of the product/concept you are testing:
Please note that you are allowed a maximum of 100 characters for the text descriptions in the boxes.
3. Then, you'll need to set up the Vykert Scale. For this, we recommend you use the drop-down menu that will automatically populate the required fields for you.
You have a few options available. Select the one that matches best the scale you require:
Once you've made your choice from the drop-down menu, all the required fields will be automatically populated and you can move on to the next step.
4. Select the category your steer fits into.
5. The Start Date and Duration can be skipped unless you require publishing your steer at a later date. Steers complete in a few hours, so the duration may not be suitable.
6. Once you've selected your options, you can then click on Save & Preview. This will take you to the Preview Screen where you'll be able to see the steer as it is shown on the consumer app.
7. You can go back into Edit the Steer before sending it. Save it as a draft, Duplicate if you have similar steer to create, Delete if you wish to, or just click Publish.
Once published, it will be available to consumers to answer on the app.
Please note: once the steer has been published it cannot be edited or deleted, even if the start date is in the future.
You will be able to Cancel the steer, but you cannot republish. You will need to duplicate this if you re-run. Be aware that if you select Cancel all data collected will be lost.
For further assistance please contact the helpdesk or use the speech bubble on the bottom right-hand side of this page.