Aim: to capture strength of feeling on a fifteen-point scale.
Example question: What do you think of this product?
Number of options to test: one. Consumers are asked to click and drag a ball along a bar depending how strongly they feel about it. They are given no units of measure.
Results format: reports % for each of the fifteen points, plus % by thirds (1–5, 6–10, 11–15), plus median score.
Best for: comparing against something else, such as: Product attributes, Product ideas, Product claims, Brand statements
Example:
We ran a Vykert steer to give consumers a chance to rank the importance of the most commonly suggested health benefit of kombucha, a fermented tea drink:
The graph presents a positive result, with a median score of +2. Over 44% of consumers consider kombucha’s probiotic content to be important, while less than 20% find this feature unimportant. The remaining 36% are not inclined to a strong opinion, perhaps due to lack of knowledge about the ingredient and its suggested functionality.
For further assistance please contact the helpdesk or use the speech bubble on the bottom right-hand side of this page.