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How to apply a Private Demographic

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Written by Tasmin Sibbald
Updated over 2 years ago

Private Demographics are a powerful way to build a custom audience that you can ask steers to exclusively.

To set one up, please get in touch via the helpdesk.

Once itโ€™s been created, the Private Demographic runs for a month.
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Don't panic! You can apply the PD to your steers after 48 hours by following these simple steps:

1. Begin to create your steer as usual. When you reach the Segmentation section, select Private.

2. Select the demographic and the choices will appear. Tick each box to target your required audience.
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3. Finish setting up your steer... easy!

For further assistance please contact the helpdesk or use the blue speech bubble on the bottom right-hand side of this page.

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