Vypr includes a variety of public demographics as standard. We've made it easier to look at how your steer respondents answered according to which demographics they are part of.
This can be useful when trying to understand whether shoppers at certain kinds of supermarkets might be more likely to buy your product, or whether your packaging appeals more to younger or older consumers.
To access demographic slices, go to the Report page of any steer. Select the Demographic Slices option from the sub-menu.
Then from the dropdown menu on the Demographic Slices page, you can choose which demographic you would like to view. This includes the publicly available shared demographics and any private demographics you have set up.
You can view the results on the page, or download them as an Excel .xlsx file for further work.
If you have any questions, please contact the Customer Growth team by email or leave a message by clicking on the blue speech bubble in the bottom right corner of this page.