Vypr allows you to present fresh data every time you speak to your customers.
This data can come directly from their consumers, and/or consumers of your products. Using Vypr, it allows you to quickly respond to any questions they may have and provides you with something new to tell them about their category every time you speak to them.
The three areas where Vypr can help commercial teams are:
Pricing
Range impact/Incremental indicator
Appeal vs competitor products
The screenshot above shows a Pricing steer. It provides an image of a competitor's product and its cost before showing the consumer the new product and asking them to select how much they would pay. More about Pricing steers can be found here.
If you have any questions, please contact the Customer Growth team by email or leave a message by clicking on the blue speech bubble in the bottom right corner of this page.