We now support Follow-on steers for certain steer types, allowing you to ask a subsequent question/s to either:

· everyone who answered your original question

· or just those who chose a specific option

To help you target a certain consumer behaviour/preference and to then be able to ask those consumers another question. Using Follow-on steers in this way helps you save your Private Demographics for larger projects rather than using one to create a group of up to 10k consumers who you may not need to target repeatedly.

You want to understand the trade off between a long cooking time for authentic curry and a shorter time which will impact the flavour:

1. Single Answer: Would you like to be able to make authentic Indian curry at home?

- Yes

- Maybe

- No

FOLLOW ON TO THOSE WHO SAID YES

2. Single Answer: How long would YOU realistically be prepared to spend cooking curry?

- No more than an hour

- Up to 4 hours

- Up to 8 hours

NB: IF YOU ARE TARGETING ONE RESPONSE FROM YOUR ORIGINAL STEER YOU WILL BE TARGETING A SMALLER NUMBER OF CONSUMERS. YOU WILL THEREFORE NOT GET YOUR USUAL RESPONSE CAP. YOU WILL NEED TO MANUALLY CLOSE THE STEER OR SET THE DURATION TO 1-2 DAYS TO AUTOMATICALLY CLOSE.

You have previously ascertained, from a Preference steer, that the most popular new chocolate bar would be an ‘Echo’, described as a wafer base with marshmallows on top, covered in milk chocolate. Now you want to know how much consumers will pay for it:

1. Preference: Which would you buy?

- 5 options including ‘Echo’

FOLLOW ON TO THOSE WHO SAID ECHO IN ‘ALL PREFERENCES’

2. Pricing: How much would you pay for this…?

- Set the price range 60p-£1.20

NB IF YOU ARE TARGETING ONE RESPONSE FROM YOUR ORIGINAL STEER YOU WILL BE TARGETING A SMALLER NUMBER OF CONSUMERS. YOU WILL THEREFORE NOT GET YOUR USUAL RESPONSE CAP. YOU WILL NEED TO MANUALLY CLOSE THE STEER OR SET THE DURATION TO 1-2 DAYS TO AUTOMATICALLY CLOSE.

All steers that are a Follow-on will display two arrows in the top corner of the steer.

Follow-on steers can be created from the following steer types:

- Yes/No

- Multi-Option

- Split by image/description

- Simple Choice

- Single Answer

- Preference

You can follow on using any steer type and it will cost 1 steer.

There are two ways you can use it. You need to head to the report of the steer you wish to follow on from:

1. To target all the people who answered this steer, click the button at the top

2. To target those who answered one option, select ‘Follow-on’

The number of respondents your steer will go to will be highlighted when you begin to create your Follow-on steer.

If you have any questions on this, please contact the helpdesk or use the blue speech bubble in the bottom right corner of the screen.