VyPops provide video responses from your target consumers.
If you are interested in VyPops but don't currently have them on your licence, please contact the team here.
How to Create a VyPop
Select ‘Add New'
Scroll down to VyPop and select ‘Create Steer’
Enter your steer title and question
Select your demographic if required
Click ‘Save & Preview’
Preview the question
Click ‘Publish’
Add an Image to your VyPops Question
To add an image stimulus to your question, when adding your VyPop simply add your Image and description in the Optional: Image displayed with question section
Targeting VyPops
You can target VyPops just like any other steer.
With every VyPops steer, you will receive 15 moderated videos.
The moderation of Vypops could result in more complex demographics e.g. Nat Rep not being representative by the time you have received your 15 videos.
For example, 2 male 18-25s could theoretically be ‘moderated out’, meaning that your ‘Nat Rep’ sample is no longer ‘Nat Rep’.
If you simply want a mix of age and gender then this is fine to use.
The moderation process would impact the following target groups:
Nat Rep
Profile (e.g Tesco 5 families)
Using 50/50 gender split
Using multiple options in a demographic will not guarantee a mix of responses e.g., Supermarket shoppers targeting Asda AND Aldi along with Youngest Child 5-7 years AND 8-11 years.
If you want to ensure that you receive a specific target segment, consider targeting the steer just to that single group.
Viewing the Results
When you have 15 moderated videos available, the steer will close. You can then select Report.
You will see each video response as shown below and when you click the play button on each video it shows the full transcript with emotional analysis.
This displays positive responses in green, negative responses in red and neutral responses are not highlighted.
At the bottom of each video you can select ‘Download Original’.
You can also export the transcripts as CSV by selecting ‘Export Transcripts as CSV’.
Video Clipping
You can ‘clip’ your videos to download key quotes your consumers have answered.
When viewing a video response, by default you will see the ‘Sentiment response’.
By clicking ‘Clipping’ you are taken into clipping mode. This means you can highlight the transcript text that you wish to keep.
Please note: Videos are only available on the platform for 60 days, after which point they will become permanently unavailable.
Using the Results and Complying with the law
Once downloaded you have 24 months before you must delete them.
They can only be used for your internal purposes.
You may show them to retailers but must not share the videos with them.
You cannot share them publicly. This includes sharing on social media or in any advertising.
Please see our terms and conditions for full details.