WABB's Broadcast feature let you send a message to many people at once without creating a group. It’s a great way to share updates, offers, or important news directly with your audience, all while keeping the conversation personal.
Businesses use broadcasts for:
Sending promotional offers
Sharing updates or news
Following up with leads
Reminders for appointments or events
📌 Things to Know Before Sending a Broadcast
To make sure your broadcasts are effective and compliant with WhatsApp's rules, keep these best practices in mind:
1. Send to the Right People
Only message users who have shown interest in hearing from you. Sending messages to the wrong audience can lead to spam reports or even account restrictions from Meta.
2. Include an Opt-Out Option
Always give users a way to unsubscribe.
Example:
“Reply STOP to opt out of future messages.”
This helps build trust and ensures you stay within WhatsApp’s guidelines.
3. Personalize Your Message
Use the recipient’s first name to make the message feel more personal.
Example: “Hi Rahul, here’s a special offer just for you!”
4. Start Small and Scale
Begin with a smaller contact list to test performance. Once you're confident, you can gradually expand.
💡 Tip: Add longer delays between messages at the start to avoid triggering spam filters.
5. Track and Improve
Watch how people respond. If engagement is low, consider:
Adjusting your message content or tone
Reviewing your target audience
Always aim to improve your campaigns based on feedback and data.
📥 How to Download Broadcast Templates
Ready-to-use broadcast templates are available for different industries.
To download:
Click the industry link below.
Click "Save Flow to WABB" (top right corner).
Choose your WABB account from the dropdown.
The template will be automatically added to your account.
📂 Download Broadcast Templates by Industry:
💡 Note: These are sample templates. Be sure to customize them to fit your brand and use case.