In this video, you will learn how mass messaging works in Wabb
How to Create Mass Broadcasts on Wabb
Sending targeted messages to your audience is easy with the WhatsApp Bot Builder. Whether you're reaching out to active clients, leads, or inactive contacts, broadcasting is a great way to engage your audience.
Here’s how to create and manage broadcasts efficiently:
Step 1: Import Contacts
Start by importing your contacts into WhatsApp Bot Builder. Simply upload a spreadsheet with your client or lead details. If you need assistance, our Help Center offers a tutorial on how to import contacts.
Step 2: Create a Broadcast
To create a broadcast:
Click "Create Broadcast."
Name your broadcast (e.g., "Valentine’s Day 2024 Promotion").
Select the flow (message) you want to send.
Step 3: Set Message Delay
Choose between two types of delays:
Smart Delay: Randomized delay (e.g., 20-50 seconds) between messages to avoid sending them all at once.
Manual Delay: Set a fixed delay (e.g., 20 seconds) if you prefer more control over timing.
Setting a delay is important to avoid being flagged as spam by WhatsApp.
Step 4: Filter Your Audience
You can filter your audience by labels. Start with smaller batches (100-200 people) to avoid issues with spam detection.
Step 5: Start the Broadcast
Once you’ve set up everything, click "Start" and WABB will send messages to your selected contacts, following the delay settings. You can monitor the progress and see when all messages have been sent.
Step 6: Review Broadcast History
In the History tab, you can view past broadcasts, including:
Broadcast name
Flow used
Number of recipients
Date and time sent
You can also duplicate successful broadcasts for future use.
Best Practices for WhatsApp Broadcasts:
To ensure a smooth and respectful experience when using the WABB broadcast feature, follow these key guidelines:
Focus on Opt-In Contacts
Opt-in contacts are individuals who have agreed to receive communications from your business, such as existing customers, form submissions, or content downloads.
These contacts are more likely to engage and are less likely to mark your messages as spam, helping maintain good account health.
Include an Opt-Out Option
Always provide an easy way for recipients to stop receiving messages (e.g., “Reply STOP to opt out”). This helps reduce spam complaints but should complement, not replace, an opt-in strategy.
Tag contacts who opt-out as “don’t send” or “not interested.”
How to Set Up an Opt-Out:
Message Template: Always include a clear opt-out message in your broadcast, such as:“Reply STOP if you don’t want to receive further messages.”
Automation Setup: Set up an automation flow to handle opt-outs:
Create a new flow called “Opt-out” and add an action block that tags the contact as “don’t send messages again” or “not interested.”
In the Automation section, create a new keyword automation to trigger the flow whenever users reply with keywords like “STOP,” “REMOVE,” or “NOT INTERESTED” (case-insensitive).
Managing Opt-Outs: Once someone opts out, ensure they are filtered out from future broadcasts to avoid sending them unwanted messages.
Other Best Practices for Broadcast Messages
Send only to known contacts: Avoid messaging those who haven’t interacted with your business.
Vary messages: Don’t send the same message repeatedly to the same person.
Warm up new numbers: Before using new numbers for bulk messaging, engage manually for the first 2 days to establish credibility.
Encourage user engagement: Messages that invite responses help improve your account rating.
Limit links and attachments: Avoid overusing external links or media, as this could be flagged as spam.
Bad First Message Examples
Un-personalized and Sales-Heavy Messages
Example: “Hello! Check out our new products at [link]. Don’t miss out!” or “Hi! Buy now before they sell out! Click here: [link].”
Why it’s bad: Avoid including links in your first message, especially if your WhatsApp number is new and hasn't been warmed up.
Cold, Automated Announcements and Link-Heavy Messages
Example: “This is an automated message from [Business Name]. Do not reply.” or “Hello! Here’s a brochure of our latest offerings [link]—check it out!”
Why it’s bad: Starting with an automated disclaimer or a link-heavy message can feel impersonal and unappealing, making it less likely the recipient will respond.
Good First Message Examples
Personalized Introduction with Engagement Opportunity
Example: “Hi [Name]! I hope you're well. 😊 We’ve got exciting updates and some new arrivals we think you’ll love! What’s one feature you look for most when choosing new products?
Reply STOP to opt out of further messages.”
Why it’s good: It’s personal, inviting, and encourages a response. Plus, including the opt-out option shows respect for their preferences.
Special Offer or Holiday Greeting with Call to Action
Example: “Happy [Holiday/Event], [Name]! 🎉 We’re celebrating with exclusive offers just for our loyal customers. Is there anything specific you’re looking for this season?
Reply STOP to opt out of further messages.”
Why it’s good: Acknowledges the occasion while offering something relevant. It’s engaging and gives the recipient control over future messages.
With WhatsApp Bot Builder, you can easily send targeted broadcasts to your contacts while maintaining a natural sending pace. If you need further assistance, visit our Help Center for detailed guides. Happy broadcasting!