In this video, you will learn how to create sequences in Wabb
A sequence is a series of automated messages that are sent to your contacts in a specific order and at specific times. Think of it as a pre-planned journey of messages that keeps your audience engaged automatically. Whether you're welcoming new customers, sending follow-ups, or sharing important updates, sequences ensure that your communication happens smoothly, on schedule, and without missing a beat.
Why Use Sequences?
Sequences ensure your audience receives timely, personalized messages automatically, saving you time and effort. They help maintain consistent communication, from welcome messages to reminders, and allow for tailored content based on user behavior or interests.
As your business grows, sequences make it easy to scale communication, reaching hundreds or thousands of people without extra work, all while keeping your interactions personal and efficient.
How to Set Up a Sequence
Creating a sequence is easy. Follow these steps to get started:
Create a New Sequence: In your WhatsApp Bot Builder or communication platform, navigate to the "Sequences" section under Automation and click "Create New Sequence." Give it a name and choose the messages you want to send.
Design Your Flow: Set up the order of messages that will be sent. For example, you might send a welcome message immediately, an educational tip the next day, and a special offer a few days later. The messages will automatically follow this flow in the order and timing you set.
Set Timing and Triggers: Decide when each message should be sent. You can set delays between messages (e.g., 1 day, 3 days) or trigger messages based on actions, such as when a contact opens a message or clicks a link.
Test Your Sequence: Before activating your sequence, test it to ensure everything works smoothly. Double-check the timing, links, and any personalization to make sure everything looks right.
Activate the Sequence: Once you're happy with the setup, activate the sequence. Your messages will now be sent automatically, following the schedule you’ve set.
Best Practices for Using Sequences
Keep Messages Relevant: Tailor each message to the recipient’s journey. New subscribers might need a warm introduction, while returning customers may appreciate a special offer or update.
Personalize: Use the contact's name or reference their previous actions to make the messages feel more personal.
Test and Improve: Monitor your sequences' performance. Track open rates, responses, and conversions to see what’s working, and make adjustments as needed.
Sequences are a game-changer when it comes to automating and personalizing communication. Whether you're nurturing leads, onboarding clients, or keeping your audience informed, sequences allow you to stay connected with minimal effort.
Start using sequences today to streamline your messaging, keep your contacts engaged, and boost your communication efficiency.