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Branded Platform

Your fully branded advertising system—built to scale your team, control your marketing, and increase closings

Written by Toni Thom
Updated over 2 weeks ago

The Walled Garden Branded Platform gives your organization a custom, fully branded advertising dashboard where your team can easily launch ads—without ever touching Ads Manager.

You control the environment.
Your team runs the ads.
Every dollar stays compliant and accountable.

How Branded Platform Works

Once your branded dashboard is set up, you receive a custom URL unique to your organization.

This is your gateway to scale.

🔗 Invite Your Team (Simple URL Share)

Inviting users is intentionally frictionless:

  • Share your custom Branded Platform URL

  • Send it via email, text, Slack, or anywhere your team communicates

  • No manual account setup required

When users click the link:

  1. They log in with their Facebook account

  2. Connect their Facebook Business Page

  3. Start running ads inside your branded environment

That’s it.

No onboarding bottlenecks. No tech friction.

👉 This simple URL-based system allows you to scale adoption instantly across your entire organization

What Happens When a User Logs In

Once inside your branded platform:

  • Users must grant all Facebook permissions (required for ads to function properly)

  • They select their Facebook Business Page

  • They gain access to:

    • Your branded templates

    • Walled Garden campaign tools

    • A guided ad creation experience

⚠️ If permissions are skipped, the system won’t function correctly—users will need to restart login.

The Partner Tab (Your Command Center)

The Partner Tab is where Branded Platform becomes powerful.

This is your admin-level dashboard—giving you visibility and control across your entire team.

What You Can See

1. Who Is Actually Using the Platform

  • View all registered users

  • See their last login date

  • Understand adoption across your organization

Quickly identify:

  • Active users

  • Inactive users who need follow-up

  • Power users driving results

2. Page Connection Status

  • See which users have connected their Facebook Business Page

  • Identify users who are not fully set up

This is critical for:

  • Troubleshooting onboarding issues

  • Ensuring your team can actually launch ads

3. Ads Your Team Is Running

Inside the Purchased Ads Table, you can view:

  • Agent/User Name

  • Campaign Name

  • Ad Status (Running, Completed, Cancelled)

  • Publish Date

This gives you:

  • Full visibility into marketing activity

  • Insight into what campaigns are being launched

  • Confidence that your brand is being represented correctly

4. Total Platform Activity

  • Total active users

  • Total ads purchased

Instantly understand:

  • Platform adoption

  • Marketing velocity across your team

5. User Management

  • Remove users from the platform if needed

  • Maintain a clean, controlled environment

Why the Partner Tab Matters

Most platforms give you tools.
Branded Platform gives you oversight.

You’re not guessing:

  • Who’s using it

  • What ads are running

  • Whether your team is actually marketing

You know.

This is what allows brokerages, title companies, and mortgage teams to scale marketing without losing control

How Payments Work (Clean + Compliant)

Walled Garden is designed to ensure complete financial transparency and compliance—especially for brokerages, title companies, and mortgage teams.

  • No subscription required for your users

  • Users pay per ad at checkout

  • Pricing is clearly displayed before publishing

Secure Payment Links (No Shared Liability)

Users can also send secure credit card links to their agents or clients, allowing them to:

  • Save their card securely on file

  • Fund their own ad campaigns directly

  • Maintain full control over their ad spend

This ensures:

  • Ad spend liability stays with the agent or client—not the branded platform user

  • No co-mingling of funds

  • No need for reimbursements or manual tracking

  • A clean, auditable payment trail

Why This Matters

This structure is critical for maintaining compliance and trust, especially in industries like:

  • Real Estate

  • Mortgage

  • Title

It eliminates:

  • Shared marketing spend risks

  • Compliance concerns (including RESPA-related issues)

  • Operational complexity around billing

Important: Facebook Page Requirements

To run ads, users must connect a Facebook Business Page.

🚫 Pages owned by a Facebook Business Manager are not supported

If a user runs into issues:

  • They should create a new Facebook Page from their personal profile

  • Then connect that page inside Walled Garden

This does not impact ad performance or reach

What Branded Platform Unlocks

With Branded Platform, you’re not just giving your team tools—you’re building:

✔ A Centralized Marketing System

Everyone runs ads from one controlled environment

✔ Brand Consistency at Scale

Templates ensure every ad aligns with your brand

✔ Full Visibility + Oversight

You see who’s active, what’s running, and what’s working

✔ Zero Financial Risk

Each user funds their own ads—no shared spend

✔ Faster Closings

More ads → more exposure → more conversations → more deals

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