Walled Garden implements the lead generating Facebook Lead Ad for every ad published. Facebook Lead Ads, by definition from Facebook, allows leads to "simply tap your ad and a form pops up—it’s already pre-populated with their contact information and ready to be sent directly to you. With just a few taps, they can get the information they want, and you generate a qualified lead for your business."

Walled Garden leads are asked these questions: 

The information they provide is then sent directly to your email or phone number, as set up in your Lead Notifications.