Facebook requires that all ads be placed using a Business Page. If you are not the Admin of a business page, or do not have a business page, fear not. Follow these simple steps to get a Business Page up and going quickly.
Log in to your Facebook profile
Click on this Create A Page shortcut
Select "Business or Brand"
Name your Page
Category - begin typing "Real Estate" and select applicable category
Complete additional prompts.
Note: Facebook puts a mandatory 48 hour advertising hold on all new Business Pages. You will need to wait this period before attempting to run an ad on Walled Garden.
You will need to add a profile photo as well as a cover photo (the large photo at the top of the page). Here are the dimensions for those photos: Get Dimensions