Carousel Ads have a historically higher engagement rate. Giving leads the ability to scroll through many photos and capturing their interest, carousel ads are often winners for lead generation and open houses.
Here's how to build your carousel ad:
Click on Listings.
Then click on "View Ad Options" next to the listing you want to advertise.
Once the ad preview is open, click on the Carousel Ad icon, then click Edit.
Now, select the images you would like to showcase by scrolling through your property photos in each place setting.
Select your headline and edit your description, if you'd like!
Please note: Over time, Facebook's smart algorithm may change the order of your images based on the images that leads click on most. This is normal and is a benefit to your ad's performance.
Finally, set your budget and targeting to publish!