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Connecting Google Analytics and Meta Pixel Tracking

A technical guide for property managers on how to integrate Google Analytics and Meta Pixel IDs into Wander Sites for advanced visitor tracking and ad optimization.

Updated today

To effectively scale your direct booking business, you need to understand your audience. Wander Sites allows you to connect Google Analytics 4 (GA4) and Meta Pixel accounts seamlessly. This integration enables you to track visitor activity, measure the ROI of your advertising spend, and build high-value retargeting audiences.

Before You Begin

Ensure you have the following IDs ready:

  • Google Analytics 4 Measurement ID: Formatted as G-XXXXXXXXXX.

  • Meta Pixel ID: A numeric string (e.g., 123456789012345).

Step-by-Step Integration

You don't need to be a developer to set this up. Wander Sites handles the code injection for you.

  1. Log In: Access your dashboard at app.wander.com.

  2. Navigate to Integrations: In the left sidebar, click Website, then select Integrations.

  3. Connect Google Tag:

    1. Find the Google Tag field and select Connect.

    2. Paste your GA4 Measurement ID and click Connect.

  4. Connect Meta Pixel:

    1. Find the Meta Pixel field and select Connect.

    2. Paste your numeric Pixel ID and click Connect.

Your tracking codes are now live across every page of your site. Data typically begins flowing into your accounts within a few hours.

Where to Find Your IDs

Google Analytics (GA4)

  1. Go to analytics.google.com.

  2. Click the Admin gear icon (bottom-left).

  3. Under the Property column, select Data Streams.

  4. Click on your web data stream; your Measurement ID is displayed at the top right.

Meta Pixel

  1. Open the Meta Events Manager.

  2. Select your Pixel under Data Sources in the left sidebar.

  3. The Pixel ID is located directly below the Pixel name.

Frequently Asked Questions

Q1. Do I need to manually add script tags to my site header?

  • No. Wander Sites automatically injects the necessary tracking scripts into the backend of every page once the ID is saved.

Q2. Can I use these for retargeting ads?

  • Yes. Connecting your Meta Pixel allows you to build Custom Audiences in Meta Ads Manager, enabling you to show ads specifically to people who have previously visited your booking site.

Q3. Will these tracking scripts slow down my site?

  • No. These scripts are loaded asynchronously, meaning they do not interfere with the loading speed or performance of your website.

Q4. When will I see my data?

  • Google Analytics often provides real-time data within minutes. Meta Pixel activity usually populates within a few hours in your Events Manager.

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