Why Do You Need A2P 10DLC Registration?
If you're in North America, regulations require businesses to register their SMS campaigns under A2P 10DLC (Application-to-Person 10-Digit Long Code). This ensures:
✅ Higher SMS deliverability (avoids being flagged as spam)
✅ Compliance with carriers like AT&T & Verizon
✅ Better customer trust & engagement
🚨 Important: If you're outside North America, check your country’s local SMS regulations.
Step 1: Choose & Set Up a Business Phone Number
1️⃣ Go to Settings → Phone Numbers
2️⃣ Click "Add Number"
3️⃣ Search for a local area code (closest to your business)
4️⃣ Select a number with all capabilities (SMS, MMS, voice)
5️⃣ Click "Buy" ✅
🔹 Pro Tip: Your exact area code may not be available. Choose the closest option.
Step 2: Register for A2P 10DLC (Brand Registration)
Once your number is added, you’ll see a message: "A2P Registration Required"
How to Register Your Brand:
1️⃣ Click "Start Registration"
2️⃣ Your business details will auto-fill (from your earlier setup)
3️⃣ Choose "Low Volume Standard" (most businesses send under 6,000 texts/day)
4️⃣ Click "Continue"
Step 3: Register Your SMS Campaign (Use Case)
To get approval, you must submit a use case description and sample messages.
What You Need to Include:
✅ Use Case Description – Explain what types of messages you send (e.g., appointment reminders, marketing, confirmations).
✅ Opt-in & Privacy Policy Link – Carriers require proof that customers agreed to receive messages.
✅ Sample Messages – Provide real examples (GoHighLevel offers templates to use).
🚀 Pro Tip: Use the free A2P Compliance Snapshot that is preloaded in your account!
Step 4: Submit & Wait for Approval
1️⃣ Click "Submit Registration"
2️⃣ Your request will show as "In Progress"
3️⃣ Approval takes 1-3 business days (sometimes up to 2 weeks)
4️⃣ If rejected, check for errors in your EIN, business details, or missing compliance info
⏳ Next Step: Once your brand is approved, you’ll complete Campaign Registration (almost identical to this step).
Final Thoughts & Next Steps
🎉 You did it! Your SMS & calling setup is almost complete.
📌 Wait for your A2P Brand approval email
📌 Once approved, complete Campaign Registration (next video)
📌 Start using GoHighLevel to send SMS, make calls, and automate communication!
🚀 Your business is now set up for success—see you in the final step!