Why Email Marketing is a Game-Changer
Email marketing is one of the most powerful ways to connect with leads and customers, build relationships, and increase sales. Many businesses focus on acquiring new customers but forget about the goldmine sitting in their email list—people who already know, like, and trust them.
If you’re not regularly re-engaging with your customers, you’re leaving money on the table. With GoHighLevel’s email marketing tools, you can:
✅ Send targeted promotions (Black Friday, seasonal sales, product launches).
✅ Automate follow-ups (post-service check-ins, reminders).
✅ Nurture relationships (monthly newsletters, educational content).
Email Campaigns vs. Email Templates
GoHighLevel offers two main ways to send emails:
1. Email Campaigns (One-Time Sends)
Used for special promotions, announcements, and newsletters.
Scheduled to send immediately or at a later date.
Can be A/B tested for better performance.
2. Email Templates (Reusable Content)
Designed for ongoing automations (e.g., welcome sequences, follow-ups).
Saves time by creating a structure you can use repeatedly.
Available inside automations and campaigns.
Both use the same drag-and-drop editor, allowing you to create visually stunning or plain-text emails depending on your needs.
How to Create an Email Campaign in GoHighLevel
Step 1: Navigate to the Email Marketing Tab
Click Marketing in the left-hand menu.
Select Emails → Campaigns.
Click Create Campaign.
You can organize campaigns into folders for different types of promotions (e.g., "Holiday Sales" or "Monthly Newsletters").
Step 2: Choose Your Email Type
GoHighLevel offers three email-building options:
✅ Design Editor – Drag-and-drop builder for visually appealing emails.
✅ Plain Text – Looks like a personal email (better for higher deliverability).
✅ HTML Editor – Custom-coded emails for advanced users.
If you’re new to email design, start with the Design Editor or Plain Text for simplicity.
Step 3: Pick a Template or Start from Scratch
You can:
Choose from Pre-Built Templates – GoHighLevel provides industry-specific email designs (e.g., fitness, real estate, accounting).
Start with a Blank Email – Customize it from the ground up.
GoHighLevel’s templates are great if you’re new to email marketing or need a quick, professional design.
Step 4: Build Your Email (Design Editor)
If you chose the Design Editor, you can now customize your email:
🖼️ Images – Add logos, banners, product images.
📝 Text Blocks – Use headlines, body text, and formatting options.
📅 Countdown Timers – Create urgency for sales and promotions.
🎥 Video Embeds – Include YouTube or Vimeo videos.
📌 Buttons – Add clickable CTAs like “Book a Call” or “Shop Now.”
You can preview your email on desktop and mobile to ensure proper formatting.
💡 Pro Tip: A/B test different headlines and CTAs to see what performs best.
Step 5: Personalize Your Email
Personalization improves engagement. Use merge tags to automatically insert:
First Name (
{{contact.first_name}})Company Name (
{{company.name}})Custom Values (special links, offers)
Example:
❌ "Hey there! Don’t miss our sale."
✅ "Hey {{contact.first_name}}, don’t miss our exclusive sale!"
Step 6: Send or Schedule Your Email
Once your email is ready, you have several options:
✅ Send Now – Immediately delivers to your selected list.
✅ Schedule for Later – Choose a future date/time (great for holiday promotions).
✅ Batch Scheduling – Sends emails in waves to avoid spam filters.
✅ RSS-Based Sending – Automates recurring emails based on blog updates.
Before sending, GoHighLevel will check your spam score, helping you avoid the spam folder.
Step 7: Choose Your Audience
You can send your campaign to:
Specific Contacts (manually selected).
Smart Lists (pre-saved segments based on behavior, tags, or custom fields).
Tagged Contacts (e.g., "Black Friday Special" or "VIP Customers").
💡 Pro Tip: Use Smart Lists to automatically update your email recipients based on new leads and customer actions.
Tracking & Analyzing Email Performance
After sending, check your email analytics to track performance.
🔹 Delivery Rate – Ensure emails are reaching inboxes.
🔹 Open Rate – Measure subject line effectiveness.
🔹 Click-Through Rate (CTR) – See how many recipients clicked your links.
🔹 Unsubscribes & Spam Complaints – Monitor audience engagement.
💡 Optimization Tip: If open rates are low, test new subject lines. If CTR is low, tweak your call-to-action (CTA).
Creating an Email Template (For Automations & Reuse)
To create a reusable email template:
Go to the Templates Tab (Marketing → Emails → Templates).
Click “Create Template” → Select Design Editor or Plain Text.
Build Your Email (same steps as campaigns).
Save & Name the Template (e.g., “Welcome Email” or “Follow-Up Reminder”).
These templates can now be used in automations, saving you time when setting up drip campaigns, follow-ups, and reminders.
Advanced Email Marketing Strategies
1. Automate Follow-Ups Based on Customer Actions
Example:
Tag customers who didn’t buy on Black Friday → Send a "Last Chance" offer.
Follow up after a purchase → Request a Google review or upsell another service.
2. Segment Your List for More Targeted Emails
Instead of blasting everyone, create targeted campaigns based on:
Purchase history
Engagement level
Location
Interests
3. A/B Test Subject Lines & Calls-to-Action (CTAs)
Test different email variations to see what drives higher engagement.
Example:
Version A: "Flash Sale – 50% Off Today Only!"
Version B: "Eric, Here’s a Special 50% Off Deal Just for You"
After testing, send the higher-performing version to the rest of your list.
Final Thoughts: Make Email Marketing Work for You
GoHighLevel’s email tools give you everything needed to engage customers, increase sales, and automate follow-ups.
Key Takeaways:
✅ Use campaigns for special promotions and templates for automations.
✅ Personalize emails with merge tags for higher engagement.
✅ Track performance (open rates, clicks, conversions).
✅ Segment lists for more targeted messaging.
✅ Automate follow-ups to stay top-of-mind with customers.