What Are Funnels in GoHighLevel?
Funnels are designed to guide a lead through a structured journey toward a buying decision. Unlike traditional websites, which have multiple navigation paths, funnels are focused on conversion—whether that’s capturing a lead’s information, booking an appointment, or making a sale.
GoHighLevel’s funnel builder is an alternative to platforms like ClickFunnels, offering built-in CRM and automation tools to streamline your marketing and sales processes.
How to Set Up a Funnel in GoHighLevel
Step 1: Create a New Funnel
Go to the Sites tab and click on Funnels.
Click New Funnel and choose from three options:
Start from Blank – Build from scratch.
AI-Generated Funnel (Beta) – AI helps create your structure.
Use a Template – Choose from prebuilt funnel designs.
Name your funnel and create your first step.
Step 2: Understanding Funnel Steps & Settings
A funnel consists of multiple steps, such as:
Opt-in Page – Captures lead information.
Sales Page – Provides details about your offer.
Checkout Page – Allows purchases with a payment gateway.
Thank You Page – Confirms purchase or action completion.
Each step has its own URL, which you can customize. You can also import existing ClickFunnels pages directly into GoHighLevel.
Inside the funnel settings, you can:
Assign a domain to your funnel.
Add tracking codes for Facebook Pixel, Google Analytics, or other third-party tools.
Enable GDPR-compliant fonts if you operate in the EU.
Toggle test mode for checkouts to ensure proper payment processing before going live.
Step 3: Adding Funnel Pages & Elements
Inside each funnel step, you can build a page using GoHighLevel’s drag-and-drop editor.
How to Structure a Funnel Page
Add a Section – Defines the main layout width (full, wide, medium, small).
Add a Row – Determines how many columns are in each section (1-6).
Add Elements – Choose from:
Text (headlines, paragraphs, bullet lists)
Forms (lead capture, surveys, calendars)
Buttons (call-to-action, checkout links)
Media (images, videos, maps)
Countdown Timers (for urgency-driven sales)
Order Elements (for checkout and payment processing)
Each element can be customized for text size, colors, spacing, and alignment.
Step 4: Using Funnel Optimization Tools
A/B Split Testing
You can create multiple versions of a funnel step to test which one performs better.
Example: Compare two different headlines or call-to-action buttons to see which converts at a higher rate.
GoHighLevel will automatically distribute traffic between versions and track performance.
SEO & Tracking Codes
Add meta titles, descriptions, and keywords to optimize for search engines.
Install tracking pixels to retarget visitors on Facebook, Google Ads, and other platforms.
Step 5: Publishing & Managing Your Funnel
Once your funnel is ready:
Preview the funnel to check functionality.
Save frequently to avoid losing progress.
Publish it live and begin driving traffic.
Each funnel step has its own URL, which can be shared directly with leads or used in ads and email campaigns.
Final Thoughts
GoHighLevel’s funnel builder is a powerful tool to capture leads, sell products, and automate sales processes. Whether you’re a coach, agency, or local business, funnels can dramatically improve your conversions.
In Part 2, we’ll dive deeper into advanced funnel settings, checkout setup, and additional customization options.