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Welcome to Profit Academy

Learn how Profit Academy works, navigate the platform, and take your first steps toward building your profit plan.

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Written by Cannon Phelps

Profit Academy is your step-by-step business growth platform built around the FRAP framework:

  • Frequency

  • Referrals

  • Average Ticket

  • Price

The platform combines guided training, AI-powered tools, and local business networking to help you uncover hidden revenue opportunities in your existing business — without needing more customers.


What you'll do inside Profit Academy

As you move through the platform, you'll complete four main stages:

1. Onboarding Course

Work through short lessons that help you identify where profit is hiding in your business. You'll calculate real numbers and build your own strategy as you go.

2. Implementation

Turn your ideas into action by building your custom profit plan and choosing the strategies you want to implement first.

3. Tools

Use built-in tools like the Seasonal Campaign Builder, Competitor Monitor, Team Manager, and Ask DaVinci to execute your plan faster.

4. FRAP Chapter

Connect with local business owners inside your FRAP Chapter to cross-promote, stay accountable, and grow together.


How to navigate the app

The left sidebar is your main navigation and stays visible throughout the app.

Main sections

  • Home — Your dashboard and next actions

  • Ask DaVinci — Your AI business advisor

  • Onboarding — Your full training course

  • FRAP Chapter — Your chapter workspace and swap board

  • Tools — Your business growth tools

  • Share Win — Post business wins to the community

  • Leader Tools — Additional tools for chapter leaders

The top bar includes:

  • Achievement badges

  • Nationwide Wins

  • Notifications

  • Your account menu


Your first step

Start on the Home dashboard.

The Next Move panel will always show you the fastest next step in your onboarding journey. Simply click Continue onboarding each time you log in.


Tips for getting the most out of Profit Academy

  • Focus on progress, not perfection

  • Complete the onboarding lessons in order

  • Use Ask DaVinci whenever you feel stuck

  • Check your Home dashboard at the start of each session

  • Celebrate milestone badges as you earn them

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