Phase 1 is the foundation of the entire onboarding course.

Before Profit Academy can help you grow your business, it needs to understand where you are today — your goals, your business model, your financials, and your mindset.

The more accurately you complete this phase, the more valuable the rest of the course becomes.

The Welcome module introduces the FRAP framework and explains how the course works.

You’ll learn why increasing revenue from existing customers is often more profitable than constantly chasing new customers.

This module helps you define what success actually looks like for your business and your life.

You’ll think about:

These answers become your reference point throughout the course.

This module collects the core details about your business, including:

This information is also saved to your DaVinci AI context, allowing the AI tools throughout Profit Academy to generate personalized recommendations and campaigns.

Be as specific as possible. Better input leads to better AI output.

The Overview module introduces the four FRAP revenue levers:

You’ll see how small improvements across all four areas can compound into significant revenue growth.

This is one of the most important modules in the course.

You’ll enter:

These numbers become the baseline for your profit calculations throughout the program.

FOPO stands for Fear Of People's Opinions.

This mindset module addresses one of the biggest hidden growth barriers for business owners:

The goal is to help you identify where FOPO may be influencing your decisions — and begin moving past it.

Once you complete Phase 1, the course moves into the four revenue-lever phases:

Each phase teaches practical strategies you can apply directly to your business.