Phase 3: Average Ticket

Average Ticket focuses on increasing how much customers spend during each transaction.

Because the customer is already buying from you, improving average ticket can create fast profit growth without needing additional leads.

This module explains why increasing transaction size is one of the fastest profit opportunities in service businesses.

Even modest increases per job can compound into major annual revenue gains.

Scripting helps you create intentional customer conversations that naturally increase sales.

You’ll learn how to:

Scripting is often the fastest-win strategy in this phase.

Cross selling means recommending complementary services alongside the primary purchase.

Examples include:

This module helps you identify your strongest add-on opportunities.

Upselling means helping customers move to a higher-value option.

Examples include:

You’ll learn how to structure offers so premium options feel valuable and logical.

The Decoy Offer strategy uses pricing psychology to guide customer decisions.

By positioning three strategic options together, you can increase selection of your preferred package.

This module helps you build a pricing structure that improves conversions without creating confusion.

Review the average ticket strategies covered throughout the phase and identify which opportunities feel most aligned with your business model.

Select the strategies you want added to your Implementation List.

Your selected ideas will carry into the implementation phase later in the course.