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Seasonal Campaign Builder

Create ready-to-send seasonal email campaigns using your business profile and customer avatars.

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Written by Cannon Phelps

The Seasonal Campaign Builder helps you generate a complete three-email marketing campaign tied to a holiday, event, or seasonal moment.

Instead of writing campaigns from scratch, you fill out a short guided form and the tool creates a ready-to-edit sequence tailored to your business.

This tool supports the Frequency component of the FRAP framework by helping you consistently reconnect with existing customers.

How to open it

  1. Go to Tools

  2. Click Seasonal Campaign Builder

Step-by-step setup

Step 1: Choose the seasonal moment

Campaign Type

Select one of the following:

  • Standard Holidays — major calendar holidays

  • Fun Holidays — themed or novelty observances

  • Custom — create your own seasonal event or promotion

Holiday / Seasonal Moment

Choose the specific occasion from the dropdown list.

Examples:

  • Memorial Day

  • Valentine’s Day

  • Business anniversary

  • Slow-season special

Step 2: Define your audience

Target Avatar

Select the customer avatar this campaign is written for.

Customer avatars are managed in your DaVinci Settings.

Tone

Choose how the campaign should sound:

  • Formal

  • Casual

  • Funny

  • Snarky

Choose the tone that best matches your brand voice.

Step 3: Add urgency and scarcity

These optional fields help improve conversions by encouraging customers to act sooner.

Urgency Expires On

Add a deadline for the offer or promotion.

Available Units

Add a limit such as:

  • Appointment slots

  • Product quantity

  • Limited availability

Examples:

  • “Only 10 spots available”

  • “Limited to 50 units”

Step 4: Choose campaign length

Select how detailed you want each email to be.

S — Brief

Short and direct.

M — Medium

Balanced detail and readability.

L — Long

Story-driven and more comprehensive.

Step 5: Add an offer

Choose whether the campaign includes a promotion.

Include an offer

Add:

  • Discounts

  • Bonuses

  • Free add-ons

  • Limited-time deals

No offer

Use the campaign simply to stay top-of-mind and drive bookings.

Step 6: Add logical justification

Explain why the campaign makes sense right now.

This helps the AI make the campaign feel timely and relevant.

Examples:

  • “Summer bookings are filling quickly.”

  • “We’re celebrating our 10-year anniversary.”

  • “Customers should prepare before peak season.”

Step 7: Generate the campaign

Click Generate Campaign.

The tool creates:

  1. A teaser email

  2. A main offer email

  3. A final reminder email

You can then edit and copy the sequence into your email platform.

Tips for better campaigns

  • Set up detailed customer avatars first

  • Use logical justification whenever possible

  • Match tone to your audience

  • Launch campaigns 1–2 weeks before the event

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