The Competitor Monitor helps you track businesses competing for the same customers in your market.
It pulls live data from Google Places so you can compare:
Review counts
Ratings
Rankings
Local competitors
This gives you a clearer picture of where you stand and where opportunities exist.
How to open it
Go to Tools
Click Track competitors
Initial setup
The first time you use the tool, you’ll complete a three-step setup wizard.
Step 1: Search your market
Service or Category
Enter the service you provide.
Good examples:
Window cleaning
HVAC repair
Residential lawn care
Avoid broad categories like:
Cleaning
Home services
Market
Enter your city or metro area.
Examples:
Frisco, TX
Portland, OR
Business lookup
The tool uses your saved business name from DaVinci Settings to help identify your listing.
Click Find my business to continue.
Step 2: Confirm your business
Select your business from the results list.
This ensures the tool can correctly calculate your rankings relative to competitors.
Can’t find your business?
Try:
Adjusting the service description
Expanding the market area
Verifying your Google Business Profile
Step 3: Build your watchlist
Choose up to 10 competitors to track.
Tips for selecting competitors
Track businesses you genuinely compete with
Include top-ranked competitors
Avoid businesses outside your service area
Once approved, your watchlist is saved.
Refreshing competitor data
Google review counts and rankings change over time.
To update the latest numbers:
Open the watchlist
Click the refresh icon on a competitor card
How to use competitor insights
The goal isn’t obsession — it’s smarter decision-making.
Common use cases
Pricing decisions
See whether top competitors charge more than you.
Offer positioning
Identify weaknesses in competing businesses.
Sales conversations
Speak more confidently about your market.
Strategic analysis
Combine competitor data with DaVinci prompts for deeper insights.
Keeping your watchlist updated
Update your list when:
New competitors enter the market
Existing competitors close
Your service area changes
You can rerun the setup wizard anytime.