What Are Money Levers?
Active Levers: Activities that require ongoing effort and can be scaled (e.g., passing out flyers, running ads).
Passive Levers: Activities that continue to generate leads without ongoing effort (e.g., vehicle wraps, website SEO).
Setting Up Your First Money Lever
Add a New Lever:
Click the Add New button.
Choose a lever from the list or create a custom one.
Example: Select "Flyers" as your money lever.
Define the Lever:
Active or Passive: Toggle the button to indicate if it’s an active or passive lever. For flyers, keep it as an active lever.
Click Create New to add the lever.
Configure the Lever:
Click on the newly created lever to open its settings.
Fill in the details:
Quantity and Items: Number of flyers (e.g., 100 flyers).
Time Investment: Hours required (e.g., 2 hours).
Cost: Expenses involved (e.g., $30 for printing).
Leads Generated: Estimated leads (e.g., 3 leads).
Fixed vs. Variable:
Fixed: If the effort and outcome are consistent (e.g., always 100 flyers), mark it as fixed.
Variable: If the effort and outcome can vary (e.g., 100 to 200 flyers), leave it flexible.
Save and Close:
Click Close and Save to finalize the lever setup.
Using Money Levers
Marching Orders:
Navigate to Marching Orders to see your weekly tasks.
Adjust tasks based on your goals. The system will suggest the number of leads you need to close your gap.
Use sliders or toggle buttons to commit to specific tasks.
Updating Results:
At the end of the week, update your actual performance:
Number of flyers distributed.
Actual cost and time spent.
Number of leads generated.
Analyzing Performance:
The system will adjust its recommendations based on your updates.
Over time, this becomes a predictive tool, helping you know exactly what actions yield the best results.
Example of Setting Up a Money Lever
Lever: Flyers
Quantity and Items: 100 flyers
Time Investment: 2 hours
Cost: $30
Leads Generated: 3 leads
Process:
Setup: Enter the details and save.
Marching Orders: Commit to distributing flyers.
Update: Record actual results at the end of the week.
Adjust: The system refines future recommendations.
Advanced Tips
Focus on Key Levers: Start with 1-3 effective levers rather than spreading efforts too thin.
Consistency: Regularly perform and update your levers to improve accuracy.
Budgeting: Use the budget and expected results section to plan and allocate resources effectively.
Conclusion
Money levers are essential for building a scalable and predictable revenue system. By setting up and regularly updating your levers, you can optimize your marketing efforts and achieve consistent growth. Remember, the goal is to create a system where your efforts translate into measurable and predictable results.
Steps Recap:
Add and define a money lever.
Configure quantity, time, cost, and leads.
Use marching orders to plan weekly tasks.
Update results and refine your strategy.
Tags: Money Levers, Active Levers, Passive Levers