Setting Up the Competitors Tracking
Find Your Company:
Your company should automatically appear at the top of the list with relevant details like Google reviews and business information.
If it doesn’t appear, click Find My Company and use the search function to locate and add your business.
Add Competitors:
Click the Add Competitors button.
Use the search function to find competitors in your area. For example, you can search for carpet cleaning companies in a specific town.
Click the + icon next to each competitor to add them to your tracking list.
Understanding the Competitors Dashboard
Competitors List: Displays all added competitors.
Review Comparison: The red number with an arrow indicates how many reviews you have compared to each competitor (e.g., -31 means you have 31 fewer reviews).
View Details: Click to see more detailed information about each competitor, including contact details and additional notes.
Features and Actions
Competitor Notes:
Keep track of useful information about your competitors, such as the owner's name, hobbies, or other personal details that might be useful for relationship-building.
SEO Analysis:
Compare your website’s SEO with your competitors' to identify areas for improvement.
Send these reports to your SEO team to enhance your online presence.
Direct Mail Integration (Future Feature):
Automate the sending of acquisition letters to competitors. This keeps you top-of-mind if they ever decide to sell their business or assets.
Build relationships with competitors for potential future acquisitions or partnerships.
Example: Tracking Competitors and Sending Acquisition Letters
Step 1: Add a Competitor
Search for "ABC Carpet Cleaning" in your area.
Click the + icon to add them to your tracking list.
Step 2: View Details
Click View Details next to "ABC Carpet Cleaning."
Note their contact information, review count, and any personal details you might know about the owner.
Step 3: Compare SEO
Use the SEO analysis tool to compare your website with "ABC Carpet Cleaning."
Identify areas where you can improve your SEO to outperform them.
Step 4: Send Acquisition Letters (Future Feature)
Set up automated acquisition letters to be sent to "ABC Carpet Cleaning" every two months.
Customize the letter to build a positive relationship and express your interest in potentially acquiring their business.
Conclusion
Tracking competitors is not about being a "weird creep," but rather about strategically positioning your business for success. By keeping an eye on the competition, you can benchmark your progress, gain market insights, and even explore potential acquisitions.
Steps Recap:
Add your company and competitors.
Use the dashboard to compare reviews and view detailed information.
Keep detailed notes and analyze SEO.
Utilize the direct mail integration to build relationships with competitors.
Tags: Competitors