Overview:
Rainmaker campaigns in Spearhead are designed to drive quick cash by re-engaging potential leads. With the latest updates, setup has been made easier, reducing manual work and optimizing campaign efficiency. This guide will walk you through the streamlined process, including voicemail setup, custom value integration, and improved automation.
1. Rainmaker Campaign Overview:
Purpose: The Rainmaker campaigns help you re-engage old leads, trigger responses, and increase cash flow using strategic emails, texts, and voicemails.
Pre-Configured Campaigns: Spearhead includes four pre-built Rainmaker campaigns, which are ready to deploy after a few quick setup steps. These campaigns are aligned with Money Mission 1: Email Cash, focused on generating quick responses from past or inactive leads.
2. Simplified Setup with Custom Values:
Custom Values Integration: All email templates and messaging have been pre-filled using custom values. This significantly reduces the amount of manual editing you need to do. If your business name, contact information, or other dynamic details change, they are automatically updated across the entire campaign.
Review Campaign Content: While editing is minimized, it's highly recommended to review all pre-configured content. This ensures it aligns perfectly with your messaging style and customer base. The emails and text messages have been crafted intentionally by the GoHighLevel team to maximize conversions and trigger responses.
3. Voicemail Recording and Setup:
Voicemail Script: A key component of the Rainmaker campaign is the voicemail. This step involves recording a personal voicemail using the provided script and uploading it as a .wav file.
Steps to Record:
Go to the voicemail action in your Rainmaker campaign.
Click the comment icon to reveal instructions.
Record your message based on the script provided.
Upload the file in .wav format.
This voicemail serves as a personalized touchpoint, increasing the likelihood of the customer responding to follow-up emails or texts.
4. Tagging and Automation Updates:
Tagging Change for Better Management:
A significant update in the Rainmaker campaigns is the repositioning of tags in the automation sequence. Previously, tags were added at the end of the workflow. Now, tags are added at the beginning of the automation.
Why This Matters:
Adding tags at the start immediately decreases the pool of available contacts in the campaign, helping you focus on relevant leads. If a contact responds early in the campaign, the automation stops, and they won’t receive further messages. This avoids redundant follow-ups and ensures smooth lead management.
Recommendation for Existing Campaigns:
If you’ve already set up your Rainmaker campaigns, it's recommended to adjust the tag placement. To do this, click on the three dots next to the action, select “Move Action,” and place the tag step at the beginning of the automation sequence. This will help streamline your active lead pool.
5. How the Automation Works:
Campaign Sequence:
The Rainmaker campaigns are built to deliver a series of emails, texts, and voicemails designed to engage leads over time. By utilizing both SMS and email, you increase the likelihood of reaching your customer on their preferred communication channel.
Automation Flow:
The process begins by sending the voicemail, followed by a series of emails or text messages at pre-set intervals. If the lead responds at any point, they are immediately removed from the workflow, and the sequence stops.
Response Handling: Leads who respond positively are tagged as engaged, helping you identify active leads. If there’s no response after the full campaign sequence, the lead is tagged accordingly for future reference.
6. Best Practices for Rainmaker Campaigns:
Monitor Performance: Regularly review the success of your Rainmaker campaigns by analyzing open rates, click-through rates, and response data in GoHighLevel.
Personalize Where Needed: While custom values automate much of the content, consider adding personal touches to voicemails or emails to match your brand tone.
Targeted Messaging: Use the Rainmaker campaigns strategically to target specific segments of your audience, like dormant leads or contacts who have shown previous interest but haven’t yet converted.