Introduction:
The latest update introduces robust support for managing multiple A2P (Application-to-Person) brands and campaigns, enhancing your messaging capabilities. This feature allows for better organization and optimization of your sending strategies, making it easier to manage and scale your campaigns effectively.
How-to Steps:
Accessing the Trust Centre:
Navigate to the Trust Centre section.
You will see new tabs for listing the brands and campaigns.
Trust Centre section with new tabs for brands and campaigns.
Upgrading A2P Brand:
Go to the Brands tab.
Click on the "Upgrade Brand" CTA to change from Sole prop to Standard/High volume Standard brands.
You can maintain multiple brands for one sub-account.
Brands tab with the 'Upgrade Brand' CTA highlighted.
Creating Multiple Campaigns:
Open the Campaigns tab.
Click on the "Create Campaign" CTA to start a new campaign using an approved brand.
Specify different use cases for each campaign.
Campaigns tab with the 'Create Campaign' CTA highlighted.
Linking Phone Numbers:
Go to the Manage Numbers page.
Link different phone numbers to different campaign use cases.
Manage Numbers page with linked phone numbers.
Benefits:
Improved Organization: Manage multiple brands and campaigns from a centralized location, making it easier to keep track of your messaging efforts.
Scalability: Easily scale your operations by creating multiple campaigns with different use cases under the same brand.
Flexibility: Link different phone numbers to specific campaigns, allowing for targeted communication strategies.
Pro Tips:
Brand Upgradation: Regularly review and upgrade your A2P brands to ensure they meet your messaging needs and regulatory requirements.
Campaign Management: Utilize the ability to create multiple campaigns under one brand to segment your audience effectively and tailor your messages.
FAQ/Use Cases:
Why can't I create a new campaign?
Ensure your brand is approved and not older than five days. If it is, you need to manually initiate the campaign submission.
How do I manage phone numbers for different campaigns?
Use the Manage Numbers page to assign phone numbers to specific campaign use cases, ensuring accurate and efficient message delivery.
Enhancements:
Manage Numbers Page:
Improved UI for linking to a telephony service.
Updated placeholder text for number availability checks in non-US sub-accounts.
Enhanced error messages for number deletions.
Added support for multiple currencies in payment processes.
Refactored code for smoother page loading.
A2P Registrations:
Disabled auto-submit/manual submission for paused/inactive locations.
New pricing acknowledgment checkbox to prevent pricing discrepancies.
Automatic submission of campaigns only for newly approved brands.
Voice Optimization:
Optional call connect feature in workflows.
Fixed bugs related to double call icons and multiple incoming call messages.
Improved handling of outbound calls to additional numbers to prevent duplicate contacts.