Overview
“Why are Content Connections Brands migrating to Wayward’s Platform?”
Wayward and Content Connections (HyphenSocial) are merging to bring you a single, more powerful destination for managing all of your Amazon affiliate efforts. Content Connections has given you access to HyphenSocial’s exclusive network of high-performing, brand authoritative publishers and the best in class Amazon analytics allowing sales tracking back to the URL and traffic source, while Wayward expands your reach to include a broader ecosystem of digital publishers, influencers, and Onsite Amazon creators. By combining forces, we’re eliminating the need to juggle multiple platforms—giving you one streamlined hub to run, scale, and optimize your affiliate program with maximum efficiency and impact. We’re proud to be the only platform with no monthly fees—you only pay when we drive incremental sales.
Combined Platform Overview: We’re taking a phased approach to this migration to ensure a smooth transition. Starting May 1, all brands will be migrated to Wayward and gain access to the core set of features needed to manage your Amazon affiliate efforts—campaign management, billing, reporting, and access to both HyphenSocial’s publisher network and Wayward’s broader ecosystem. Fast following into Phase 2, we’ll roll out additional features that bring even more control, visibility, and performance optimization to your campaigns. We’ll keep you informed every step of the way.
Features Available May 1st, 2025:
Expanded Network Access: In addition to the publishers you access on Content Connections, you’ll also seamlessly tap into Wayward’s extensive pool of 6K+ top digital creators and publishers, providing your brand with broader exposure and fresh partnership opportunities.
Performance-Based Fully Managed Service: Once onboarded and integrated, Wayward’s advanced algorithms pair your products to creators and publishers, and you pay only for verified Amazon sales.
Exclusive Owned Publishers: Generate promotions and placements in Wayward’s owned publisher sites (like Mother.ly), which collectively drive millions of dollars in monthly sales.
Amazon Onsite Influencer Content: Partner with Wayward’s exclusive community of top Onsite Amazon influencers to create compelling content directly on your listings—boosting trust, conversion rates, and brand visibility.
Efficient Campaign Management: Seamlessly manage account settings, commission rules, and billing cycles for all of your brands from a single centralized dashboard.
Enhanced Amazon Creator Connections Monitoring: Seamlessly integrate your Amazon Creator Connections campaigns with Wayward to unlock streamlined reporting, dynamic visualizations, and cross-platform auditing—all at no additional cost.
Agency Features: Easily manage multiple client accounts separately yet efficiently, all from one unified platform.
Early Access to Sponsored Placements: Secure direct partnerships with premium publishers for high-impact sponsored placements and dedicated, tailor-made content.
1. What does this migration mean for my brand?
If you currently have active accounts on both Content Connections and Wayward, you will benefit from a streamlined transition. Your existing login credentials remain unchanged for both platforms, and eventually, your activities and data will be consolidated into Wayward for a unified experience with enhanced features.
2. When is the migration happening?
The migration will occur on April 30, 2025, with the new consolidated experience available starting May 1, 2025. You’ll continue to have access to Content Connections for March and April billing, historical billing, data, and content identification features through June, 2025. All new transactions, billing, and invoicing will be processed through Wayward.
3. How will my user account and login be affected?
Your current login information will continue to work across both platforms throughout the migration. There is no need to change your credentials during this process. In time, all access will shift fully to Wayward.
4. How will billing and invoices be managed?
For March and April Sales: Billing for your Content Connections activity will continue on the current cycle.
From May 2025 Onward: All new billing and invoicing will be handled by Wayward. You will receive clear communication detailing how billing cycles will be updated.
5. How does the Billing process on Wayward differ from Content Connections?
Unlike Content Connections (60 day billing cycle), Wayward utilizes a 30 day billing cycle. This means you can expect to receive an invoice within the first 7 business days of each calendar month for sales that occurred the previous month. You will be credited for any returns that happen during a payment period or within 30 days after an invoice is sent to you. For example, if a product is purchased on 4/18/25 and you are invoiced for that purchase on 5/3/25, then that product is returned on 5/28/25. You will be credited back for that return on your invoice sent 6/3/25. After 30 days of when you are invoiced for a sale, that sale is considered final, and you will not be credited for a return.
6. What happens to my historical data?
Historical billing and financial data will remain accessible through the Content Connections platform via a direct link on your Wayward dashboard. Over time, these records will also be integrated into Wayward, with notifications and timelines provided well in advance.
7. When will URL level reporting be available?
While not available immediately on May 1, 2025, the URL level reporting will be made available towards the end of May 2025. Note that this data granularity will only be available for creators who have opted into the link optimization tool with revenue only being attributed on Attribution data. There are future plans to show click level tracking on ALL systems, including Associates and Creator Connections, giving you visibility into which pages your products are being features.
8. Will I still see individual publisher reporting for Content Connections publishers?
At launch, Content Connections publishers will be grouped under the single label “hyphensocial,” so you won’t be able to view or adjust metrics and commissions per publisher. We’re rolling out full, publisher‑level reporting and commission controls in the coming weeks. During the transition period, this information will be available upon request.
9. Will my commission rates change?
Your commission rates will remain unchanged with what is currently set up in Wayward. If you have different rates set up in Content Connections, you’ll need to update your rates on Wayward.
10. Will my fee structure change?
Your current service fee structure on Content Connections will become your new Wayward fee structure. If your Content Connections fee structure is higher than your previous Wayward fee structure, we recommend adjusting your commission rates to account for the updated fee structure.
11. What happens to my Amazon integration?
Your existing Amazon tokens and credentials will be automatically migrated, ensuring that your Amazon Seller account continues to function without interruption. No further action is required on your part.
12. How will overlapping and merged accounts be handled?
For accounts that exist on both platforms, the migration strategy will prioritize the Wayward account as the primary one. We will merge overlapping accounts seamlessly and inform you only if any specific action is required.
13. Will there be changes in accessing reports and historical data?
New reports and transactions will be available on Wayward, while historical data remains accessible on Content Connections until the reporting consolidation is completed. Future updates will be communicated regarding full integration into Wayward.
14. What steps do I need to take during this migration?
No immediate actions are necessary since most migration activities occur on our end. You should:
Continue using your existing credentials.
Double check your commission settings once platforms are consolidated.
Contact Wayward team if you have questions or concerns.
15. Will Wayward have all of the same features as Content Connections?
During the transition period, some features—such as URL-level reports—will continue to be accessible only on Content Connections. However, throughout the transition period, we will launch these features on Wayward to ensure you enjoy uninterrupted access to the tools you rely on.
16. Will the previous Content Connections terms and conditions still apply after migration?
No. Once Content Connections migrates to Wayward, the previous Content Connections terms and conditions will be replaced by Wayward's terms and conditions. You can review Wayward’s updated terms here.
17. Who can I contact for support?
If you have any questions or need assistance, please contact our support team at brands@wayward.com or feel free to book a call with the Wayward team here. We are here to help ensure a smooth transition.