Overview
“Why are Content Connections Brands migrating to Wayward’s Platform?”
Wayward and Content Connections (HyphenSocial) are merging to bring you a single, more powerful destination for managing all of your Amazon affiliate efforts. Content Connections has given you access to HyphenSocial’s exclusive network of high-performing, brand authoritative publishers and the best in class Amazon analytics allowing sales tracking back to the URL and traffic source, while Wayward expands your reach to include a broader ecosystem of digital publishers, influencers, and Onsite Amazon creators. By combining forces, we’re eliminating the need to juggle multiple platforms—giving you one streamlined hub to run, scale, and optimize your affiliate program with maximum efficiency and impact. We’re proud to be the only platform with no monthly fees—you only pay when we drive incremental sales.
Combined Platform Overview: We’re taking a phased approach to this migration to ensure a smooth transition. Starting May 1, all brands will be migrated to Wayward and gain access to the core set of features needed to manage your Amazon affiliate efforts—campaign management, billing, reporting, and access to both HyphenSocial’s publisher network and Wayward’s broader ecosystem. Fast following into Phase 2, we’ll roll out additional features that bring even more control, visibility, and performance optimization to your campaigns. We’ll keep you informed every step of the way.
Features Available May 1st, 2025:
Expanded Network Access: In addition to the publishers you access on Content Connections, you’ll also seamlessly tap into Wayward’s extensive pool of 6K+ top digital creators and publishers, providing your brand with broader exposure and fresh partnership opportunities.
Performance-Based Fully Managed Service: Once onboarded and integrated, Wayward’s advanced algorithms pair your products to creators and publishers, and you pay only for verified Amazon sales.
Exclusive Owned Publishers: Generate promotions and placements in Wayward’s owned publisher sites (like Mother.ly), which collectively drive millions of dollars in monthly sales.
Amazon Onsite Influencer Content: Partner with Wayward’s exclusive community of top Onsite Amazon influencers to create compelling content directly on your listings—boosting trust, conversion rates, and brand visibility.
Efficient Campaign Management: Seamlessly manage account settings, commission rules, and billing cycles for all of your brands from a single centralized dashboard.
Enhanced Amazon Creator Connections Monitoring: Seamlessly integrate your Amazon Creator Connections campaigns with Wayward to unlock streamlined reporting, dynamic visualizations, and cross-platform auditing—all at no additional cost.
Agency Features: Easily manage multiple client accounts separately yet efficiently, all from one unified platform.
Early Access to Sponsored Placements: Secure direct partnerships with premium publishers for high-impact sponsored placements and dedicated, tailor-made content.
1. What does this migration mean for my brand?
For brands that already live exclusively on Wayward, the merger brings additional enhancements without disrupting your current experience. You will continue to benefit from the same seamless access while enjoying new features and improved functionalities as part of the unified platform.
2. What is Content Connections? Is it the same as Amazon’s Creator Connections?
No, Content Connections (now part of Wayward) is entirely separate from Amazon’s Creator Connections program. Like Wayward, Content Connections operates as an affiliate network leveraging Amazon Attribution to connect brands with top-tier publishers and creators. By merging Wayward and Content Connections, you'll now have a single, more powerful destination to manage all of your Amazon affiliate efforts.
3. How will my user account and login be affected?
There will be no changes to your login or password. Your current login credentials remain the same, and you will automatically benefit from the enhanced features on Wayward without any disruption.
4. How will billing and invoices be managed?
All billing and invoicing will continue through Wayward and the existing process will remain unchanged.
5. Will my commission rates and service fees change?
Your current commission structures and service fees will continue as established. With the merger, you may see minor enhancements or additional options for configuring commission settings, but no disruptive changes are expected.
6. What steps do I need to take during this migration?
No action is required on your part. The migration enhancements will be applied automatically, and you can continue to enjoy your existing services while benefiting from the new features and improvements.
7. Who can I contact for support?
For any questions or assistance, please contact our support team at brands@wayward.com or feel free to book a call with the Wayward team here. We are committed to providing prompt help and ensuring your continued satisfaction.